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Capture Shoppers’ Attention with Gated, Personalized Offers

Acquire loyal customers and increase brand awareness by building meaningful relationships with identity marketing.

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How retailers can acquire loyal customers

When surveyed, over 80% of students, teachers, and military members said they identify more strongly with those roles than their religion, family role, or nationality/cultural heritage. In order to differentiate their brand, retailers are turning to SheerID’s Identity Marketing Platform which enables you to deliver gated, personalized offers to consumer communities like students, teachers, military, nurses, first responders, and more. By speaking to customers in this meaningful way, you can activate word of mouth marketing and lower acquisition costs.

20:1
Return on Advertising Spend

Eligible consumers typically share your offers with their peers, reducing acquisition costs.

35%
Reduction in Promotion Fraud

Verification with authoritative data sources ensures only eligible consumers redeem your offer.

2X
Growth in Store Visits

Re-engage consumers with personalized offers they’ll be excited to redeem.

SheerID Enables Retailers To:

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Increase Purchase Intent

By creating an offer that is personalized to the consumer’s true identity, retailers can create an emotional connection with their buyers that fosters more meaningful customer relationships.

  • 74% of the military said they actively seek out brands that offer military discounts
  • 84% of teachers say a personalized offer makes them feel appreciated
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Activate Word of Mouth

Identity marketing harnesses the powerful existing network within consumer communities, triggering social sharing amongst friends and family.

  • 97% of students would share a student discount with other students
  • 65% of students learn about special offers from other students
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Lower Acquisition Costs

When you can rely on organic sharing of information amongst consumer community members, retail brands find that they don’t need to spend as much money on direct advertising to acquire customers.

  • 4 in 5 teachers will try a new brand if they have a teacher discount.
  • 93% of teachers would share a teacher discount with other teachers.
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Re-engage Past Shoppers

Leverage your high-quality data, collected by SheerID verification to re-engage past shoppers, and encourage repeat purchases. When SheerID is used to collect shopper information, you can ensure the most accurate data for re-marketing to those who opt-in.

Best Consumer Communities for Retailers

Get started with Identity Marketing with one of our popular consumer communities for retailers.

Show Your Appreciation for the Military

Military consumers are diverse but tightly knit, and they overwhelmingly prefer to shop at businesses that offer them exclusive discounts. With $1 trillion in annual purchasing power, they are a consumer community your brand can’t afford to ignore.

Our military verification solution includes:

20.2M
veterans and military retirees
13.5M
military spouses and other dependents
3.8M
active duty, national guard and reservists
"SheerID delivers a streamlined experience that customers love. Every eligible military shopper was verified instantly."
Jason Nierman
CRO and Co-Founder

Recognize First Responders

Firefighters, police officers, EMTs, and paramedics answer the call when we need them most. Every single day. Recognize their tireless efforts with a personalized offer that will translate to customer loyalty and future purchases.

Our first responder verification solution includes

1.1M
Firefighters
1M
Police Officers
248k
EMTs and Paramedics
“Our campaigns to first responders and medical workers drove short-term revenue and expanded our overall customer base. These new groups grew the revenue from our identity marketing program by 60%.”
Matt Gehring
SVP of Growth

Acquire Gen Z Customers with Student Offers

Gen Z makes up 26% of the US population, and they’re starting to head off to college. Engaging them with a personalized offer is a lucrative strategy for retailers. SheerID’s Identity Marketing Platform helps you protect your offer by verifying that shoppers who redeem it are actually students. This protects your offer from fraud and increases its appeal by making it truly exclusive.

Our Student Verification Solution includes:

4M
US high school students
40M
US college students and recent graduates
190M
global university students
“SheerID is helping us acquire and retain customers with personalized offers that acknowledge people’s unique identities and the contributions they make to our communities. They made the whole experience easy for shoppers and plug-and-play for us.”
Jon Pickard
Senior Manager of eCommerce

Thank Teachers with a Personalized Offer

Teachers are highly educated, have above-average household incomes, and their shopping goes beyond the classroom. Nearly 3 in 4 teachers are more likely to buy personal items from a company that offers a teacher discount.

One of the most effective ways to market to teachers is to give them a gated, personalized offer that appeals to their desire for discounts.

Our teacher verification solution includes:

4M
K-12 teachers
1.7M
college faculty and professors
1M
school administrators
“Integrating our senior, teacher, and military personalized offers into our rewards program has helped us more deeply engage some of our best customers. We can provide a richer experience and additional perks to groups we highly value.”
Steve Woodward
Senior Director of Digital Experience

Learn more about Identity Marketing for Retailers

Why Leading Retailers are Finding Success with SheerID

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Move Fast—Find Value In Days

Launch an identity marketing campaign in less than a week. Instantly verify consumer eligibility for your offer. Create, manage, track, and optimize your program all in one workspace.

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Verify 2.5 Billion Consumers

Market to more than a dozen consumer communities or create custom groups that align with your brand. Keep them engaged year-round with campaigns that celebrate what makes them special.

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Own the Experience—and the Data

Create a white-label, in-brand purchase process that maximizes conversions. Get complete control over your customer data and use it to nurture deeper brand loyalty.

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Leverage the Wisdom of the Leading Brands

Skip the learning curve by tapping into the experience and best practices of hundreds of SheerID customers who’ve been running identity marketing programs for years.