Win the Best Thin File Customers
Many consumers would be profitable customers, but their lack of credit history keeps them hidden. Identity marketing surfaces them by enabling you to target high value consumer tribes like students and the military. Digitally verifying their identity with authoritative data sources mitigates your risk in acquiring them.
Identity Marketing programs are highly effective because they reward people for meaningful aspects of who they are, such as their life stage or occupation. Honoring people’s identities makes your brand stand out and creates an emotional connection that leads to greater loyalty.
