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Acquire Digital Accounts While Mitigating Risk

Approve more qualified applicants online by adding SheerID verification to your workflow and instantly confirming a prospect’s occupation, employment, and status as a student or member of the military community.

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Lower Digital CAC and Risk

To meet aggressive consumer demand and company goals, financial marketers are racing to acquire digital customers. But risk management teams are pumping the brakes because digital accounts pose a greater risk for fraud, which can lead to defaults.

SheerID’s Identity Marketing Platform addresses both challenges. You provide personalized offers to lower-risk consumer communities—like students, healthcare workers and the military—and then use SheerID to digitally verify applicants to ensure they’re eligible and qualified for the offer.

This approach is called identity marketing and it delivers immediate and ongoing gains. Your bank acquires more digital customers, and customers feel rewarded for belonging to the targeted community, which makes them loyal to your bank.

More Customers
79%

of banking customers want complete digital banking experiences, including account activation.

Higher Conversions

Targeting consumer communities with identity-based offers can increase conversions by

3x
Better Employment Coverage

Compared to credit bureaus, SheerID can improve employment verification match rate by

185%

How SheerID Benefits Financial Brands

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Streamline Digital Customer Acquisition

Offering an exclusive promotion to a consumer community makes your bank stand out and drives conversions because prospects feel rewarded for belonging to the targeted group. You can add SheerID to your workflow in a matter of days, and prospect verification occurs instantly and entirely within your brand, making it easy for customers to complete their application and get approved.

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Mitigate Risk

SheerID instantly assesses risk by deterministically verifying occupational and educational affiliation--powerful predictors of future behavior. This provides your financial institution:

  • Higher quality customers in the funnel.
  • Higher approval and lower fraud rates.
  • Lower cost of acquisition.
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Expand Your Personalized Marketing

You know your community better than anyone. SheerID lets you identify key groups within your audience and target them with a personalized offer.

You can engage lower-risk groups, such as first responders and the military. And you can create personalized offers for professionals in more than 70 industries, including high earners with low-risk credit portfolios, such as financial advisors, accountants, real estate agents, and healthcare professionals.

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Verify Identity Instantly for AML Compliance

Enhance your compliance procedures by adding identity verification to your anti-money laundering processes for customers 16 years of age and older. Verification with SheerID occurs instantly and entirely within your application process, making compliance even easier.

Top 4 Consumer Communities for Financial Brands

Acquire Gen Z Customers with Student Offers

Identity marketing to Gen Z college students is a lucrative strategy. More than half of college students would like a personalized offer for a credit card or other banking products, and Gen Zers have an average FICO score of 674. They’re also forming brand relationships, so capturing their business now can lead to lifelong loyalty.

With SheerID’s student verification solution you can verify:

5M
US college-bound students
40M
US college students and recent graduates
190M
global university students
“Xfinity’s College Student Program is the top-performing gated program in Comcast history, and much of the credit goes to SheerID. The platform fully ensured we could reach the right audience and deliver offers that Gen Z found appealing. We could never have launched such an ambitious campaign and seen such incredible results without SheerID’s verification assurance.”
Cheri Davies
Senior Director of Acquisition Marketing

Drive Customer Loyalty with a Military Offer

Military consumers are diverse but tightly knit, and they overwhelmingly prefer businesses that offer them exclusive discounts. And military service members are often required to have above-average credit portfolios to acquire and maintain security clearances, which makes them low-risk customers for banks.

With SheerID’s military verification solution you can verify:

19.9M
veterans and military retirees.
15.5M
veterans' spouses and other dependents.
2.4M
active duty, national guard, and reservists.
2.7M
active duty/reserve spouses and other dependents
“In just one year we increased the number of military consumers taking advantage of the discounts by 130%, which generated 70% more in revenue from dealer subscriptions.”
Jason Nierman
CRO and Co-Founder

Win First Responders by Rewarding Their Service

First responders are your ideal customers—they have $91 billion in spending power and an average FICO score of 692. Using a personalized offer to acknowledge the critical service they provide is a great way to acquire their business.

With SheerID’s first responder verification solution you can verify:

1.1M
firefighters.
1M
police officers.
248K
EMTs and Paramedics.
“Our personalized offer to first responders is a terrific way for us to acquire new customers—not just in that consumer community but among all the people who support them”
Melanie LaDue
Gives Back Lead

Capture Healthcare Workers’ Business and Loyalty

Physicians have an average annual salary of $242k and an average FICO score of 700. Nurses have $286 billion in spending power and an average FICO score of 702. By recognizing the work they and other healthcare workers do you can acquire them as customers and endear them to your bank.

With SheerID’s healthcare verification solution you can verify:

4M
nurses.
1.1M
doctors.
11M
additional healthcare professionals.
“We knew that rewarding nurses with a personalized offer would be a great way to win their business—and their loyalty"
Dana Studebaker
Senior Director of Marketing

Learn More about Identity Marketing for Financial Services

Why Leading Financial Firms Use SheerID

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Move Fast—Find Value In Days

Launch an identity marketing campaign in less than a week. Instantly verify consumer eligibility for your offer. Create, manage, track, and optimize your program all in one workspace.

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Reach 2.5 Billion Consumers

Market to more than a dozen consumer communities or create custom groups that align with your brand. Keep them engaged year-round with campaigns that celebrate what makes them special.

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Own the Experience—and the Data

Create a white-label, in-brand purchase process that maximizes conversions. Get complete control over your customer data and use it to nurture deeper brand loyalty.

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Leverage the Wisdom of the Leading Brands

Skip the learning curve by tapping into the experience and best practices of hundreds of SheerID customers who’ve been running identity marketing programs for years.