Approve more qualified applicants online by adding SheerID verification to your workflow and instantly confirming a prospect’s occupation, employment, and status as a student or member of the military community.
To meet aggressive consumer demand and company goals, financial marketers are racing to acquire digital customers. But risk management teams are pumping the brakes because digital accounts pose a greater risk for fraud, which can lead to defaults.
SheerID’s Identity Marketing Platform addresses both challenges. You provide personalized offers to lower-risk consumer communities—like students, healthcare workers and the military—and then use SheerID to digitally verify applicants to ensure they’re eligible and qualified for the offer.
This approach is called identity marketing and it delivers immediate and ongoing gains. Your bank acquires more digital customers, and customers feel rewarded for belonging to the targeted community, which makes them loyal to your bank.
of banking customers want complete digital banking experiences, including account activation.
Targeting consumer communities with identity-based offers can increase conversions by
Compared to credit bureaus, SheerID can improve employment verification match rate by
Offering an exclusive promotion to a consumer community makes your bank stand out and drives conversions because prospects feel rewarded for belonging to the targeted group. You can add SheerID to your workflow in a matter of days, and prospect verification occurs instantly and entirely within your brand, making it easy for customers to complete their application and get approved.
SheerID instantly assesses risk by deterministically verifying occupational and educational affiliation--powerful predictors of future behavior. This provides your financial institution:
You know your community better than anyone. SheerID lets you identify key groups within your audience and target them with a personalized offer.
You can engage lower-risk groups, such as first responders and the military. And you can create personalized offers for professionals in more than 70 industries, including high earners with low-risk credit portfolios, such as financial advisors, accountants, real estate agents, and healthcare professionals.
Enhance your compliance procedures by adding identity verification to your anti-money laundering processes for customers 16 years of age and older. Verification with SheerID occurs instantly and entirely within your application process, making compliance even easier.
Get started with Identity Marketing with one of our popular consumer communities for financial services.
Identity marketing to Gen Z college students is a lucrative strategy. More than half of college students would like a personalized offer for a credit card or other banking products, and Gen Zers have an average FICO score of 674. They’re also forming brand relationships, so capturing their business now can lead to lifelong loyalty.
With SheerID’s student verification solution you can verify:
Military consumers are diverse but tightly knit, and they overwhelmingly prefer businesses that offer them exclusive discounts. And military service members are often required to have above-average credit portfolios to acquire and maintain security clearances, which makes them low-risk customers for banks.
With SheerID’s military verification solution you can verify:
First responders are your ideal customers—they have $91 billion in spending power and an average FICO score of 692. Using a personalized offer to acknowledge the critical service they provide is a great way to acquire their business.
With SheerID’s first responder verification solution you can verify:
Physicians have an average annual salary of $242k and an average FICO score of 700. Nurses have $286 billion in spending power and an average FICO score of 702. By recognizing the work they and other healthcare workers do you can acquire them as customers and endear them to your bank.
With SheerID’s healthcare verification solution you can verify:
Launch an identity marketing campaign in less than a week. Instantly verify consumer eligibility for your offer. Create, manage, track, and optimize your program all in one workspace.
Market to more than a dozen consumer communities or create custom groups that align with your brand. Keep them engaged year-round with campaigns that celebrate what makes them special.
Create a white-label, in-brand purchase process that maximizes conversions. Get complete control over your customer data and use it to nurture deeper brand loyalty.
Skip the learning curve by tapping into the experience and best practices of hundreds of SheerID customers who’ve been running identity marketing programs for years.
