Targeted Marketing Strategy and Discount News – SheerID

Identity marketing helps you increase customer lifetime value.

8 Ways to Increase Customer Lifetime Value With Digital Marketing

Marketers have no shortage of metrics they can use to gauge their ability to attract, convert, and retain customers. But one of the most meaningful KPIs to measure marketing success is often overlooked: customer lifetime value. Read on to learn what customer lifetime value is, how it can impact your growth, and how you can ...

Read more 14 min read

Chris Oliveira

Top categories

Brands can use zero-party data to boost customer retention.

Customer Loyalty / Use Case

Zero-Party Data and Customer Retention

While promotional marketing aimed at attracting new customers tends to draw a lot of marketing’s focus, the issue of data deprecation—largely driven by customer privacy concerns—presents a growing challenge. Building a Zero Party Data Strategy That Improves Customer Retention Customer acquisition will always be important, but the changing nature of data availability underscores the importance ...

Read more 9 min read

Molly Gabris

The military is a highly valuable community to target.

Identity Marketing / Learning / Military / Personalized Offers

Marketing to the Military Explained

This article was originally published in 2020, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to the military has not! The military market is huge—it’s made up of approximately 37 million service members with $1.2 trillion in ...

Read more 17 min read

Tony Coray

There are many benefits to offering customer discounts.

Back to Basics: Why Offer a Discount?

Discounts can get a bad rap, conjuring images of undesirable excess inventory or training shoppers to wait for a sale. But when approached with thoughtful strategy and intention, offering a discount can drive customer acquisition, foster long-term customer loyalty, and improve customer lifetime value. In this article, we’ll apply a strategic lens to some back-to-basic ...

Read more 9 min read

Molly Gabris

1 New Text Message on Screen - Do You Rely on .Edu Email Addresses as Proof of Eligibility for Students?

Using .Edu Email Addresses To Verify Students? Time to Reconsider

Exclusive discounts have long been a strategy for retailers to gain attention from target customer groups – think “student discount”. Not only are they effective, but they’re a great way to edge out the competition and keep customers coming back. However, the rise of ecommerce has made giving these exclusive discounts more of a challenge. How do you ensure that your customer is actually a currently enrolled student, and not someone just trying to get a discount?

Read more 1 min read

Madeline Boehmer

Brands can use zero-party data to boost customer retention.

Building a Zero-Party Data Strategy That Improves Customer Retention

While promotional marketing aimed at attracting new customers tends to draw a lot of marketing’s focus, the issue of data deprecation—largely driven by customer privacy concerns—presents a growing challenge. Customer acquisition will always be important, but the changing nature of data availability underscores the importance of customer retention strategies that help marketers engage better with ...

Read more 9 min read

Molly Gabris

Brands can help customers like Hayley reach their dreams.

Create Brand Loyalty By Helping Your Customers Achieve Their Dreams

When I was in my early 30’s, I had some injuries that ended my career as a professional dancer. It was a shattering experience, but I emerged with a strong desire to switch mediums and become a filmmaker. I was lucky enough to get into the prestigious MFA program in film production at USC, but ...

Read more 6 min read

Tony Coray

How can marketers efficiently gather the highest quality customer data?

Improving Consumer Data Collection in a World Without Cookies

Privacy issues are driving historic changes in how consumer data is collected. In a recent survey, 86% of Americans said data privacy is a growing concern, and 40% said they don’t trust companies to ethically use their data. In response, platforms like Google Chrome and Apple iOS are phasing out third-party cookies, which has turned ...

Read more 5 min read

Bill Schneider

There are many reasons for brands to market to low-income communities.

Why and How You Should Market to Low-Income Communities

Marketing to low-income communities can be a highly successful strategy for your brand. Millions of Americans fall into this group, and engaging them with targeted campaigns can help you gain customers you might not otherwise acquire. It can also generate goodwill, which leads to greater brand awareness that can positively impact your entire business. Rising ...

Read more 4 min read

Molly Gabris

Customer Acquisition or Retention?

At the core of any good marketing strategy is your customers: who they are, what they want, and how to reach them. This leads us to a common question amongst marketers: should I be prioritizing customer acquisition or retention? The short answer is both. But when deciding how to allocate your marketing budget for customer ...

Read more 8 min read

Tess Nakaishi