Are .edu email addresses sufficient for verifying student identity?
Using .Edu Email Addresses to Verify Students? Time to Reconsider
This article was originally published in 2017, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the need to securely verify students has not!  Leading brands from Nike to YouTube to Peloton extend special discounts to college students for good reason: student ...
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military discount program
Creating a Military Discount Program (and Our Favorite Examples)
The US military is there for us; now it’s time for businesses to return the favor. Offering a military discount program is an excellent way to support our troops while increasing your revenue and gathering important consumer-provided data. The best military discount programs make it easy for service members to get the savings they deserve. ...
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Marketers need to learn new ways to gather and use data as third-party cookies phase out.
The Loss of Third-Party Data and How Marketers Can Respond
Between the demise of third-party cookies, the increase in privacy regulations, and rapidly changing consumer attitudes on data privacy, marketers today are facing less access to consumer data and thus more challenges with hitting their numbers. We’re experiencing a seismic shift in how brands can collect, use, and report on customer data. The impacts of ...
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According to FoBrands need to integrate zero-party data into their marketing strategies.
How Marketers Can Leverage Forrester’s Study on Zero-Party Data
Marketers understand the importance of quality data—85% say they need it to create personalized experiences that effectively engage customers. But data deprecation is making quality data harder to come by, thanks to the phasing out of third-party cookies and increasingly strict data privacy laws. Marketers are concerned: virtually all (99%) say they are working to ...
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first responder verification
Why First Responder Verification Programs Work
Each day, first responders put their lives on the line for the greater good. Overworked, underpaid, and unsung, they continue to dive head-first into dangerous situations for the safety of others. Recognizing first responders with exclusive discounts isn’t just the right thing to do, it’s a good financial decision for your business. Learn how companies ...
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Understanding your customers is the key to personalization.
How to Enrich Your Data to Re-Engage Customers
If you’re like most marketers, you have a database filled with hundreds of thousands of customers–maybe even millions. But how well do you really know them? Sure, you know that Jenny from Grand Rapids, Michigan bought a medium-sized blouse nine months ago. But what does that tell you about Jenny herself? Not much.  Data is ...
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The Problems with Zero-Party Data and How to Address Them
Brands need accurate customer information to build engaging marketing campaigns, but the shift away from their traditional sources due to third-party data deprecation is leaving many with a dearth of data. As third-party cookies disappear, zero-party data is stepping into the spotlight as a promising alternative. But plenty of marketers are left unsure what this ...
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SheerID and Refuel Agency Join Forces on STRIVE Campaign for the Military
SheerID and Refuel Agency have long supported the military by enabling companies to run marketing programs that honor and engage the military community. Many of these brands are launching special campaigns in May to celebrate military appreciation month and reward service members for their contributions to our society.  SheerID and Refuel wanted to amplify these ...
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Cookies are Crumbling: How Will You Respond? – Infographic
Third-party cookies are on their way out, and this data deprecation has left many brands wondering how to effectively gather consumer information. With laws like the GDPR and CCPA pushing brands to opt for privacy-friendly forms of data collection, marketers need to identify alternative ways of obtaining consumer data they can trust. The solution? Collecting ...
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STRIVE Offers Free Resources to Market to the Military
The military community is an important group that deserves recognition and appreciation for all their sacrifices. If your company wants to thank these brave heroes for their service, May is the perfect time. May is Military Appreciation Month, and it contains several holidays honoring military and veterans, such as Military Spouse Appreciation Day (which recognizes ...
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