A military discount is a great way to acquire more customers.
2023 Q1 / Blog / Customer Acquisition / Guest / Industry All / Military / TOFU
The Power of Military Discounts and How to Harness It
Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits while showing appreciation to the military community.  Has your brand considered implementing an evergreen ...
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Guest Author Guest Author
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Seasons Greetings from SheerID!
2022 Q4 / Audience All / Blog / Identity Marketing / Industry All / Jake Weatherly / POST SALE
Celebrate Community this Holiday Season
As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...
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Jake Weatherly Jake Weatherly
Learn how to effectively market to Gen Z.
2022 Q4 / Blog / Customer Acquisition / Industry All / Students/Gen Z / TOFU / Tony Coray
Marketing to Generation Z
This article was originally published in 2019, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of Gen Z marketing has not! Generation Z is the segment of people born in 1995 or later. This subgroup accounts for ...
Read more 11 min read
Tony Coray Tony Coray
The senior community is a lucrative one for brands to target.
2022 Q4 / Blog / Customer Acquisition / Industry All / Seniors / TOFU / Tony Coray
How to Market to Seniors
This article was originally published in 2018, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to seniors has not! The senior citizen segment is made up of over 50 million people in the US alone. ...
Read more 12 min read
Tony Coray Tony Coray
Segmented marketing will continue to adapt, and your brand needs to adapt with it.
2022 Q4 / Audience All / Identity Marketing / Industry All / Tess Nakaishi / TOFU
7 Predictions on How Segmented Marketing Will Evolve
Market segmentation enables brands to launch targeted, personalized marketing campaigns, which, if done correctly, can lead to significantly more returns on their marketing efforts.  Segmentation is always undergoing changes, and marketers need to stay on top of these advances. Today, we’ll cover some of the top segmented marketing predictions to help your brand maximize customer ...
Read more 7 min read
Tess Nakaishi Tess Nakaishi
A young woman on the street using customer verification software on her mobile phone to redeem a personalized offer.
2022 Q4 / ASICS / Audience All / Digital Verification / Industry All / MOFU / Tony Coray
8 Tips for Choosing the Right Customer Verification Software
Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...
Read more 6 min read
Tony Coray Tony Coray
College students are a valuable segment to target.
2022 Q4 / Blog / Customer Acquisition / Industry All / Students/Gen Z / Tess Nakaishi / TOFU
Marketing to College Students Decoded
College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.  But ...
Read more 11 min read
Tess Nakaishi Tess Nakaishi
Conversion tools are the best way to grow your business.
2022 Q4 / Audience All / Customer Acquisition / Digital Verification / Industry All / MOFU / Molly Gabris
Why SheerID Prioritizes Conversion Tools
Looking at marketing software today is overwhelming. There are dozens of products out there for every problem you have, and hundreds more for problems that aren’t even on your radar.  You can evaluate the impact of marketing software through many lenses, such as time saved, increases in impressions, and engagement. And while all of these ...
Read more 5 min read
Molly Gabris Molly Gabris
Acquire loyal customers through identity marketing.
2022 Q4 / Audience All / Customer Acquisition / Industry All / Tess Nakaishi / TOFU
How to Improve Conversion Rate (and Performance)
Conversion rate measures how many visitors to your site take a desired action, such as making a purchase or filling out a contact form. Tracking your conversion rates across marketing campaigns and web properties helps you determine which messaging and promotions are driving the most success, enabling you to optimize future campaigns.  But what do ...
Read more 10 min read
Tess Nakaishi Tess Nakaishi
New movers are a valuable community to target.
2022 Q4 / Audience All / Blog / Customer Acquisition / Industry All / Tess Nakaishi / TOFU
Developing a Customer Acquisition Plan for New Movers
Your customer acquisition plan should prioritize the customers who are most valuable to your brand. The more you can personalize marketing campaigns to specific communities, the more likely you are to acquire them. One consumer segment not to overlook is new movers. This is a lucrative audience, as new movers make many purchases as they ...
Read more 8 min read
Tess Nakaishi Tess Nakaishi
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