Learn how to effectively market to Gen Z.
Marketing to Generation Z
This article was originally published in 2019, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of Gen Z marketing has not! Generation Z is the segment of people born in 1995 or later. This subgroup accounts for ...
Read more 11 min read
The senior community is a lucrative one for brands to target.
How to Market to Seniors
This article was originally published in 2018, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to seniors has not! The senior citizen segment is made up of over 50 million people in the US alone. ...
Read more 12 min read
Segmented marketing will continue to adapt, and your brand needs to adapt with it.
7 Predictions on How Segmented Marketing Will Evolve
Market segmentation enables brands to launch targeted, personalized marketing campaigns, which, if done correctly, can lead to significantly more returns on their marketing efforts.  Segmentation is always undergoing changes, and marketers need to stay on top of these advances. Today, we’ll cover some of the top segmented marketing predictions to help your brand maximize customer ...
Read more 7 min read
A young woman on the street using customer verification software on her mobile phone to redeem a personalized offer.
8 Tips for Choosing the Right Customer Verification Software
Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...
Read more 6 min read
College students are a valuable segment to target.
Marketing to College Students Decoded
College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.  But ...
Read more 11 min read
Conversion tools are the best way to grow your business.
Why SheerID Prioritizes Conversion Tools
Looking at marketing software today is overwhelming. There are dozens of products out there for every problem you have, and hundreds more for problems that aren’t even on your radar.  You can evaluate the impact of marketing software through many lenses, such as time saved, increases in impressions, and engagement. And while all of these ...
Read more 5 min read
Acquire loyal customers through identity marketing.
How to Improve Conversion Rate (and Performance)
Conversion rate measures how many visitors to your site take a desired action, such as making a purchase or filling out a contact form. Tracking your conversion rates across marketing campaigns and web properties helps you determine which messaging and promotions are driving the most success, enabling you to optimize future campaigns.  But what do ...
Read more 10 min read
New movers are a valuable community to target.
Developing a Customer Acquisition Plan for New Movers
Your customer acquisition plan should prioritize the customers who are most valuable to your brand. The more you can personalize marketing campaigns to specific communities, the more likely you are to acquire them. One consumer segment not to overlook is new movers. This is a lucrative audience, as new movers make many purchases as they ...
Read more 8 min read
Data enrichment helps you understand your customers better.
Using Data Enrichment
Data is possibly the most important tool in a marketer’s arsenal. Without it, you’re essentially taking shots in the dark, hoping your campaigns will magically hit the bullseye. Backed with insightful data, though, you can turn on the light and make informed, intentional decisions. But with all the data available in the world, how to ...
Read more 8 min read
marketing in a recession
Marketing in a Recession: What It’s All About
We’ve all seen the concerning headlines: a recession is coming or, according to some sources, is already here. Inflation is soaring and interest rates are rising to pump the brakes on consumer demand to quell rising prices. Resources are strapped, and both consumers and businesses are cutting back on spending. Most experts attribute these economic ...
Read more 11 min read