Targeted Marketing Strategy and Discount News

2024 Q3 / Audience All / Best Practices / Blog / Customer Loyalty / Industry All / TOFU / Tony Coray
8 Tips for Engaging Your Community Throughout the Holiday Season
Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...
Read more 6 min read
Tony Coray Tony Coray
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2024 Q1 / Audience All / Blog / Customer Loyalty / Digital Verification / Retail / TOFU / Tony Coray
How to Create an Effective Omnichannel Rewards Strategy
It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...
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Tony Coray Tony Coray
2024 Q2 / Blog / Customer Loyalty / Retail / Students/Gen Z / TOFU / Tony Coray
How Frasers Group Uses Student Offers to Build Gen Z Loyalty
According to our 2024 Consumer Report, Gen Z now makes up 2 billion consumers worldwide with $450 billion in spending power — and they’re looking for brands that resonate with their values, offer personalized experiences, and maintain a strong presence on social media.  That’s exactly what Danielle Woodland and her team at Frasers Group are ...
Read more 7 min read
Tony Coray Tony Coray
2024 Q2 / Audience All / Blog / Digital Verification / Industry All / MOFU / Molly Gabris
How Third-Party Affiliate Verification Undercuts Marketing ROI
Extending an exclusive offer to consumer community groups like teachers or the military is a proven way to acquire new customers, earn their loyalty, and increase their lifetime value. That’s why brands like ASICS and Princess Cruises see significantly higher conversion rates and ROI for these types of marketing programs compared to other campaigns. But ...
Read more 3 min read
Molly Gabris Molly Gabris
2024 Q2 / Audience All / Blog / First-Party Data/Zero-Party Data / Industry All / MOFU
4 Reasons Not to Share Your Verification Data with Affiliates
First-party data is arguably the best data most companies can get their hands on, and when that data is verified as accurate, it’s invaluable. One of the most ideal ways to collect verified, first-party data is through gated, exclusive offers. For example, you can post an exclusive student offer, require students to share their first-party ...
Read more 3 min read
Molly Gabris Molly Gabris
2024 Q2 / Audience All / Blog / Digital Verification / Industry All / MOFU
Why Your Exclusive Offers Need White-Label Verification
Exclusive offers for groups like students, teachers, and the military are a great way to acquire and retain customers. Research shows that more than two in three members of these groups said receiving an exclusive offer would make them try a new brand and be more loyal to it.  But how you verify eligibility for ...
Read more 3 min read
Molly Gabris Molly Gabris
2022 Q4 / 2024 Q1 / Blog / Customer Acquisition / Industry All / Students/Gen Z / TOFU / Tony Coray
How to Pick the Right Solution to Promote Your Gated Offer
Creating marketing miracles requires more than just wishful thinking. You’ve carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...
Read more 5 min read
Bill Schneider Bill Schneider
2024 Q1 / Audience All / Blog / Customer Loyalty / Digital Verification / Retail / TOFU / Tony Coray
How Telco Can Retain Low-Income Customers after ACP
Low-cost internet access helps close the digital divide in America — but this spring, the Affordable Connectivity Program (ACP), which supported over 22 million households with discounted internet plans, is coming to an end.  According to a survey by Benenson Strategy Group, without these discounted plans, 65% of ACP participants fear losing their job or ...
Read more 5 min read
Tony Coray Tony Coray
Brands need to prioritize omnichannel marketing.
2023 Q2 / Audience All / Blog / Customer Acquisition / Industry All / Sai Koppala / TOFU
Why Brands Should Prioritize Omnichannel Marketing
An earlier version of this piece appeared as a Retail Customer Experience post. Today, customers expect to be able to interact with brands through a variety of channels, whether they be an online marketplace, mobile app, or physical in-store location. Consider these statistics: 65% of consumers expect brands to offer the same level of customer ...
Read more 5 min read
Sai Koppala Sai Koppala
MACH Technologies
2024 Q1 / Audience All / Blog / Customer Loyalty / Retail / Sai Koppala / TOFU
Using MACH Principles to Build Better Retail Customer Experiences

The original version of this piece appeared as a Retail Touchpoints post. Technological advances move lightning fast, and this can leave retail businesses struggling to keep up with customer demands. That’s why the MACH (Microservices-based, API-first, Cloud-native, and Headless) Alliance formed in 2020: to help businesses achieve successful digital transformations and adapt to shifting customer […]

Read more 2 min read
Sai Koppala Sai Koppala
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