This article was originally published in 2017, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the need to securely verify students has not!  Leading brands from Nike to YouTube to Peloton extend special discounts to college students for good reason: student ...

The US military is there for us; now it’s time for businesses to return the favor. Offering a military discount program is an excellent way to support our troops while increasing your revenue and gathering important consumer-provided data. The best military discount programs make it easy for service members to get the savings they deserve. ...

Between the demise of third-party cookies, the increase in privacy regulations, and rapidly changing consumer attitudes on data privacy, marketers today are facing less access to consumer data and thus more challenges with hitting their numbers. We’re experiencing a seismic shift in how brands can collect, use, and report on customer data. The impacts of ...

Marketers understand the importance of quality data—85% say they need it to create personalized experiences that effectively engage customers. But data deprecation is making quality data harder to come by, thanks to the phasing out of third-party cookies and increasingly strict data privacy laws. Marketers are concerned: virtually all (99%) say they are working to ...

Each day, first responders put their lives on the line for the greater good. Overworked, underpaid, and unsung, they continue to dive head-first into dangerous situations for the safety of others. Recognizing first responders with exclusive discounts isn’t just the right thing to do, it’s a good financial decision for your business. Learn how companies ...

If you’re like most marketers, you have a database filled with hundreds of thousands of customers–maybe even millions. But how well do you really know them? Sure, you know that Jenny from Grand Rapids, Michigan bought a medium-sized blouse nine months ago. But what does that tell you about Jenny herself? Not much.  Data is ...

Brands need accurate customer information to build engaging marketing campaigns, but the shift away from their traditional sources due to third-party data deprecation is leaving many with a dearth of data. As third-party cookies disappear, zero-party data is stepping into the spotlight as a promising alternative. But plenty of marketers are left unsure what this ...

SheerID and Refuel Agency have long supported the military by enabling companies to run marketing programs that honor and engage the military community. Many of these brands are launching special campaigns in May to celebrate military appreciation month and reward service members for their contributions to our society.  SheerID and Refuel wanted to amplify these ...

Third-party cookies are on their way out, and this data deprecation has left many brands wondering how to effectively gather consumer information. With laws like the GDPR and CCPA pushing brands to opt for privacy-friendly forms of data collection, marketers need to identify alternative ways of obtaining consumer data they can trust. The solution? Collecting ...