customer retention
Zero-Party Data and Customer Retention
While promotional marketing aimed at attracting new customers tends to draw a lot of marketing’s focus, the issue of data deprecation—largely driven by customer privacy concerns—presents a growing challenge. Building a Zero Party Data Strategy That Improves Customer Retention Customer acquisition will always be important, but the changing nature of data availability underscores the importance ...
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There are many benefits to offering customer discounts.
Back to Basics: Why Offer a Discount?
Discounts can get a bad rap, conjuring images of undesirable excess inventory or training shoppers to wait for a sale. But when approached with thoughtful strategy and intention, offering a discount can drive customer acquisition, foster long-term customer loyalty, and improve customer lifetime value.  In this article, we’ll apply a strategic lens to some back-to-basic ...
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1 New Text Message on Screen - Do You Rely on .Edu Email Addresses as Proof of Eligibility for Students?
Using .Edu Email Addresses To Verify Students? Time to Reconsider

Exclusive discounts have long been a strategy for retailers to gain attention from target customer groups – think “student discount”. Not only are they effective, but they’re a great way to edge out the competition and keep customers coming back. However, the rise of ecommerce has made giving these exclusive discounts more of a challenge. How do you ensure that your customer is actually a currently enrolled student, and not someone just trying to get a discount?

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Brands can use zero-party data to boost customer retention.
Building a Zero-Party Data Strategy That Improves Customer Retention
While promotional marketing aimed at attracting new customers tends to draw a lot of marketing’s focus, the issue of data deprecation—largely driven by customer privacy concerns—presents a growing challenge.  Customer acquisition will always be important, but the changing nature of data availability underscores the importance of customer retention strategies that help marketers engage better with ...
Read more 9 min read
Brands can help customers like Hayley reach their dreams.
Create Brand Loyalty By Helping Your Customers Achieve Their Dreams
When I was in my early 30’s, I had some injuries that ended my career as a professional dancer. It was a shattering experience, but I emerged with a strong desire to switch mediums and become a filmmaker. I was lucky enough to get into the prestigious MFA program in film production at USC, but ...
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How can marketers efficiently gather the highest quality customer data?
Improving Consumer Data Collection in a World Without Cookies
Privacy issues are driving historic changes in how consumer data is collected. In a recent survey, 86% of Americans said data privacy is a growing concern, and 40% said they don’t trust companies to ethically use their data.  In response, platforms like Google Chrome and Apple iOS are phasing out third-party cookies, which has turned ...
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There are many reasons for brands to market to low-income communities.
Why and How You Should Market to Low-Income Communities
Marketing to low-income communities can be a highly successful strategy for your brand. Millions of Americans fall into this group, and engaging them with targeted campaigns can help you gain customers you might not otherwise acquire. It can also generate goodwill, which leads to greater brand awareness that can positively impact your entire business.  Rising ...
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Customer Acquisition or Retention?
At the core of any good marketing strategy is your customers: who they are, what they want, and how to reach them. This leads us to a common question amongst marketers: should I be prioritizing customer acquisition or retention? The short answer is both. But when deciding how to allocate your marketing budget for customer ...
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As cookies phase out, marketers look to new ways to build customer loyalty.
How Do You Maintain Loyalty in a Cookieless World?
Headlines about the demise of third-party cookies and the detrimental impacts of data deprecation are everywhere these days. And it’s true that increasing concerns about data privacy are leading to new policies and features that are changing the way brands can collect and use customer data.  But there’s an opportunity waiting in this so-called cookieless ...
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military discount program
Creating a Military Discount Program (and Our Favorite Examples)
The US military is there for us; now it’s time for businesses to return the favor. Offering a military discount program is an excellent way to support our troops while increasing your revenue and gathering important consumer-provided data. The best military discount programs make it easy for service members to get the savings they deserve. ...
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