Targeted Marketing Strategy and Discount News

Gather zero-party data while also improving the user experience.
3 Ways Collecting Consumer Data Boosts Customer Experience
This piece originally appeared as a Retail Customer Experience post. Marketers have entered a new era focused on data privacy. Google plans to retire the third-party cookie, and Apple has already downgraded its mobile identifier as part of ios 14.5. Plus, governments from California to China are cracking down on data collection without consumer consent. ...
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Marketers need to adjust their strategies for a cookieless world.
Is Invited Personalization the Future of Cookieless Marketing?
This piece originally appeared as a Digital Commerce 360 piece. Data gathered directly from consumers allows retailers to understand them on a deeper level, including such aspects of their identity as their life stage, the social or workgroups they belong to and their professions. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome ...
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Make sure your retail brand thrives post-pandemic.
3 Customer Acquisition Strategies for Post-Pandemic Retail
This piece originally appeared as a Retail Customer Experience post. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census Bureau, Americans spent $791.7 billion in 2020 on e-commerce, up 32.4% ...
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Brands like ASICS are using zero-party data to their advantage.
Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
This piece originally appeared as a Retail Touchpoints post. Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of Cohorts — shouldn’t be a surprise for any retailer following trends in digital marketing. The company’s move to become more privacy-compliant falls squarely in line with where everything is going. ...
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Make the most of your zero-party data.
How Brands and Retailers Can Maximize the Value of Zero-Party Data
This piece originally appeared as a Forbes post. It is now common to tout the importance of collecting zero-party data. This information, which consumers knowingly and proactively provide brands in exchange for value, powers privacy-safe marketing strategies and is generally more accurate than probabilistic, often cobbled-together third-party datasets. But how do brands and retailers that ...
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Don't slash your marketing budget during a recession.
4 Steps Retailers Can Take to Market Themselves in a Recession
This piece originally appeared as a Retail Touchpoints post. Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. ...
Read more 6 min read
Offer customers something of value in exchange for their data.
Marketers: It’s Time to Offer Customers Real Value if You Want Their Data
This piece originally appeared as a Spiceworks post. As marketers stare at the eventual demise of third-party cookies, they are looking at zero-party data as an alternative. But how do they convince customers that sharing their valuable data is worth it? Here, Jake Weatherly, CEO, SheerID, uncovers three ways marketers can incentivize consumers to share ...
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Gather zero-party data to keep customers engaged.
How Marketers Can Gather Zero-Party Data Through Promotions
This piece originally appeared as a TotalRetail post. Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the ...
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May has become one of the biggest shopping months.
Why May is the New Black Friday
This piece originally appeared as a TotalRetail post. When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of ...
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Your team should be prioritizing zero-party data.
How Zero-Party Data Improves on the Promise of First-Party Data
This piece originally appeared as a TotalRetail post. Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information ...
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