The US military is there for us; now it’s time for businesses to return the favor. Offering a military discount program is an excellent way to support our troops while increasing your revenue and gathering important consumer-provided data. The best military discount programs make it easy for service members to get the savings they deserve. ...

Between the demise of third-party cookies, the increase in privacy regulations, and rapidly changing consumer attitudes on data privacy, marketers today are facing less access to consumer data and thus more challenges with hitting their numbers. We’re experiencing a seismic shift in how brands can collect, use, and report on customer data. The impacts of ...

Marketers understand the importance of quality data—85% say they need it to create personalized experiences that effectively engage customers. But data deprecation is making quality data harder to come by, thanks to the phasing out of third-party cookies and increasingly strict data privacy laws. Marketers are concerned: virtually all (99%) say they are working to ...

Each day, first responders put their lives on the line for the greater good. Overworked, underpaid, and unsung, they continue to dive head-first into dangerous situations for the safety of others. Recognizing first responders with exclusive discounts isn’t just the right thing to do, it’s a good financial decision for your business. Learn how companies ...

If you’re like most marketers, you have a database filled with hundreds of thousands of customers–maybe even millions. But how well do you really know them? Sure, you know that Jenny from Grand Rapids, Michigan bought a medium-sized blouse nine months ago. But what does that tell you about Jenny herself? Not much.  Data is ...

Brands need accurate customer information to build engaging marketing campaigns, but the shift away from their traditional sources due to third-party data deprecation is leaving many with a dearth of data. As third-party cookies disappear, zero-party data is stepping into the spotlight as a promising alternative. But plenty of marketers are left unsure what this ...

SheerID and Refuel Agency have long supported the military by enabling companies to run marketing programs that honor and engage the military community. Many of these brands are launching special campaigns in May to celebrate military appreciation month and reward service members for their contributions to our society.  SheerID and Refuel wanted to amplify these ...

Third-party cookies are on their way out, and this data deprecation has left many brands wondering how to effectively gather consumer information. With laws like the GDPR and CCPA pushing brands to opt for privacy-friendly forms of data collection, marketers need to identify alternative ways of obtaining consumer data they can trust. The solution? Collecting ...

The military community is an important group that deserves recognition and appreciation for all their sacrifices. If your company wants to thank these brave heroes for their service, May is the perfect time. May is Military Appreciation Month, and it contains several holidays honoring military and veterans, such as Military Spouse Appreciation Day (which recognizes ...