Win New Movers with Personalized Offers

Win New Movers with Personalized Offers

Drive acquisition with digitally verified promotions for consumers that are shopping for their new home.

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Launch a brand relationship with consumers during an important life stage

The average American moves 11.7 times in their lifetime, often coinciding with other milestones like a new job, growing family, financial independence, and much more. With big life changes come new needs, which is why $310B in total retail spending occurs within a year of a move.

New movers and recent home buyers purchase everything from appliances, furniture, home security, internet service, and more. Win their business with an exclusive digital offer that can only be redeemed by recent movers.

31M

people in the US moved in 2019

60%

Of US moves occur between May - August

$10k

average spend on furniture, appliances, and repairs during the first year after buying a new home

How SheerID Helps You Acquire Customers

Promote Through Digital Channels
Promote Through Digital Channels

Marketing to new movers is a strategy that has seen proven success across many industries. But it’s usually done through direct mail campaigns that can be easy to misplace and difficult to track.

New Movers Verification enables brands to digitally promote their offer and keep it exclusive by instantly verifying a customer’s eligibility. This makes redemption easy and gives you more control over how coupon codes are used.

Drive High Value Purchases
Drive High Value Purchases

People who move spend an average of $10,000 within the first year of buying a new home. Generous offers can encourage big purchases, but they can also lead to discount abuse, especially if you use coupon codes that can be easily shared and used by customers who would normally pay full price.

SheerID secures your offer by digitally verifying a person’s new mover status. Customers complete a simple form embedded in your brand’s purchase process, and SheerID instantly confirms their eligibility. This protects your margins and makes the offer even more appealing by keeping it truly exclusive.

Foster Ongoing Engagement
Foster Ongoing Engagement

The new movers community is prime for purchasing as they furnish, repair, and equip their new home with all the essentials. Gated offers for new movers enables you to gain marketing consent to nurture a long term customer relationship.

How Top Brands are Using SheerID for Identity Marketing

Comcast Creates a Gen Z Magnet

Comcast partnered with Amazon Music to create a compelling offer for students and gated it with SheerID to ensure it was reaching the right audience. The program:

Grew subscriptions by 6x.
Increased conversions by 91%.
Is the top-performing gated program in Comcast history.
"Partnering with SheerID has given us a powerful new way to capture and retain our ideal customer segment, and has set us up for long-term success."
Cheri Davies
Senior Director of Acquisition Marketing

Lowe’s Honors the Military

Lowe’s honors the military with a 10% discount and uses digital verification to tie their military status to their MyLowe’s account so they can access the discount whether they shop online, in-store, or even at a self-serve checkout.

Integrating the offer into its loyalty program and giving omni-channel access to it has driven:

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Millions of new military customers
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4X email engagement
Double in-store visits
"In a little over one year, we’ve seen millions of veteran customers enroll in the program, helping us build a seamless loyalty program."
Ryan Fagan
Senior Director Marketing

NFL Sunday Ticket Scores Lifelong Fans

DIRECTV’s NFL Sunday Ticket has been winning student subscribers with an exclusive 75% discount on its streaming service. Using SheerID to prevent discount abuse gave the sports brand the confidence to run a big, “4th-and-long” campaign. The program scored big, resulting in a:

29% increase in subscribers.
75% student renewal rate.
"To keep the program’s momentum when students shifted to remote learning, we had to reimagine how we engaged them."
Jamie Dyckes
Assistant Vice President Sports & Premiums Marketing, Video Subscriptions

Learn more about Identity Marketing for New Movers