The military is a large and tightly-knit group. They identify strongly with others in their community and reward brands that recognize their service.
Research shows that supporting the military with personalized offers makes them try out a new brand, spend more, buy sooner, and purchase more often.
Members in the US and Canada
In spending power
have used a military discount
Eighty-five percent of the military strongly identify with being part of the military community, and more than half say it influences how they see the world. Giving members of the military an exclusive offer rewards a deep part of themselves and creates a lasting emotional connection.
When you reward the military community with an exclusive offer you not only win the affection of the military, you stand out in the eyes of everyone who supports them. This raises awareness and generates goodwill for your brand.
Members of the military trust their fellow service members and turn to them for brand recommendations. In fact, 76% of the military say that they learn about military discounts through word of mouth.
With 37M members, the military community is a large group. And they possess a relatively high income: the average household income of an active duty servicemember is $74,500. But, most importantly, military customers are loyal. Reward them with an exclusive offer to gain a lifelong customer and a new, ongoing revenue stream.
If your offer is compelling, everyone is going to want it. To keep it truly exclusive, you need to protect it with SheerID's Identity Marketing Platform, the leading military verification service. SheerID digitally verifies that every customer redeeming your offer actually belongs to the military community, and offers your brand a host of additional benefits.
When you use military discount verification to secure your offers, you can make them more compelling, provide them more frequently, and promote them more broadly. This helps your campaigns deliver greater results.
Digital military discount verification ensures the exclusivity of your offer, which makes it stand out in the eyes of service members. It also shows how much you value the military community, which facilitates greater loyalty and makes them more likely to share the offer with their military peers.
Most data that brands gather anonymously is unreliable and expensive. When you give the military a personalized offer and verify their military status, you collect zero-party data—the most valuable customer data you can have because it comes directly from the customer. And you can use that data to re-engage customers and deepen their brand relationship.
With such a simple customer experience, military members are left feeling confident in the process—and in your brand.
Consumers don’t like brands surveilling them. When verifying military service with SheerID, you can instantly confirm the military status of an individual without asking for any sensitive data. SheerID doesn’t hold, share, or sell your customer data.
SheerID uses thousands of authoritative data sources to digitally verify the military status of every customer who redeems your offer. Military verifications with SheerID are an opt-in process that requires only basic information, such as name, email address, and branch of service.
When you give the military an exclusive offer but don’t verify military status, your brand loses money because ineligible consumers pay less than they should. Military verifications protect your offer from being exploited and increase your ROI.
If a personalized offer isn’t truly exclusive, it reduces the offer’s appeal. Not verifying military service for your military offer undercuts your commitment to the military, which can erode their trust in your brand.
Mark your Calendar! Holidays and key season trends are a great way to create peak promotion opportunities throughout the year that are unique to each group
Rollick helps military customers buy outdoor vehicles by offering them exclusive discounts they can redeem at a wide range of dealerships. In one year, the Rollick’s military program:
Arts and crafts retailer Michaels tied its personalized offers to Michaels Rewards so it could provide a richer experience to customers.
Once Michaels launched the program, customers could apply the discounts to all their in-store and online purchases, and the company verified 200,000 seniors, teachers, and military members.
Tuft & Needle believes real heroes deserve real savings, so it gives a 15% discount to first responders, healthcare workers, and active military and veterans.
These programs support Tuft & Needle’s local communities and have helped the mattress company stand out in its highly competitive space.
American Giant wanted to aggressively market its military offer, so it used SheerID to prevent fraudsters from redeeming it. When American Giant launched its new military program, the company: