Student on phone, Female Teach, Military from SheerID

Find Your Consumer Community

Marketing to consumer communities is a great way to penetrate a new demographic, or reward an influential subset of your existing customers. Unlike traditional targeting tactics, gated offers leverage an invitation approach that is welcomed and sought after by shoppers.

Think about your target customer profile. How would you describe them?

Unlike traditional marketing segments, which are a combination of these demographic attributes, consumer communities are different. Consumer communities often share one of the following dominant demographic characteristics: age, lifestyle, or income.

  • How old are they?
  • Do they skew towards a certain gender?
  • What is their income level?
  • Are they college educated?
  • Do they have a family?

Benefits to Identity Marketing

Conversion Rate

Acquire more customers by creating strong emotional connections that motivate buyers to purchase. Headspace turned 25,000 teachers into new subscribers.

Renewal Rate

Build loyalty with more meaningful campaigns that make customers feel special. NFL Sunday Ticket’s campaign to students resulted in a 75% renewal rate.

Fraud Reduction

Protect your margins by ensuring only eligible customers can redeem your offer. CheapCaribbean and CompTIA saw a double-digit drop in discount abuse.


“Our teacher discount is one way we show our commitment to educators, as we serve as the go-to headquarters to help them create one-of-a-kind environments that are creative and inspiring places for students to learn.”

Steve Carlotti
Executive Vice President of Marketing
Michaels Logo from SheerID

“SheerID provided a 100% guarantee that only students could redeem the offer, which gave us the confidence to make it really appealing to Gen Z without any fear of losing revenue to discount abuse.”

Cheri Davies
Senior Director of Acquisition Marketing
Comcast Logo from SheerID

“SheerID is helping us acquire and retain customers with personalized offers that acknowledge people’s unique identities and the contributions they make to our communities.”

Jon Pickard
Senior Manager of eCommerce
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Tuft & Needle

“We can leverage the information that we're getting from the customers who have used SheerID to find lookalikes and others who fall into the same grouping.”

Torrie Belknap
VP of Marketing
Tuft & Needle Logo from SheerID

The #1 Platform for Marketing to Consumer Communities

Verifying a customer belongs to a consumer community is critical to your identity marketing program’s success. It protects your margins and underscores that your offer is truly exclusive, which increases its appeal. Leading brands around the world use SheerID Verification Platform to verify and win loyal customers.

Graphs with Military Discount from SheerID

Why Choose SheerID

  • Launch a campaign in less than a week
  • Manage and optimize your programs in one place
  • Reach 2.5 billion consumers
  • Own the experience—and the data
  • Leverage the wisdom of leading global brands