Win Loyal Telecom & Cable Subscribers in a Cookieless World
Attract your best customers with a personalized offer and collect verified data you can use to nurture them into lifelong subscribers.
Acquire Customers and Zero-Party Data with Identity Marketing
Subscribers love a good deal, especially if it’s exclusive. When you create a special offer for groups like students, military members, or first responders, you stand out in their eyes and win their business.
And when you verify their eligibility with SheerID’s Identity Marketing Platform, you collect reliable data to re-engage them with retention campaigns that lead to greater customer lifetime value.
Why Telecom and Cable Companies Use SheerID
25:1
Return on Ad Spend
Eligible consumers share your offers with others in their group, reducing acquisition costs.
35%
Fraud Reduction
Digital verification with authoritative data sources prevents discount abuse.
6X
Increase in Subscribers
Offer exclusivity makes subscribers feel appreciated and increases conversions.
How Identity Marketing Benefits Telecom and Cable Providers
Collect Verified Data and Prevent Discount Abuse
Digitally verifying subscribers when they redeem your offer ensures the data they provide is accurate. It also prevents fraud and shows your audience the offer is truly just for them, which increases its value and motivates them to take advantage of it.
Acquire More Customers
Consumer communities actively look for brands that reward them with special offers, and providing one will increase subscriptions. When given an exclusive offer, 41% of first responders, 50% of students, and 58% of the military will use it to try a new brand.
Increase Loyalty and CLV
Offers that reward a consumer’s community lead to greater loyalty. More than half of first responders, 61% of the military, and nearly 70% of students say that receiving these kinds of identity-based offers make them purchase from a brand more frequently.
The offers also drive CLV. Students who use a discount to subscribe to a service convert to full price after graduating at rates as high as 98%.
Lower CAC with Offers that Go Viral
Consumer communities have strong networks. When they find a good deal, they spread the word, which amplifies your campaign and increases your ROI. More than 90% of students, first responders, and the military would share a personalized offer with others in their group.
Win Gen Z Subscribers
Gen Zers are starting to head off to college, and giving them a good deal will win their business. More than two-thirds of students said they wanted a discount on subscription-based services, and nearly half said receiving one would make them purchase sooner. Using SheerID to verify their eligibility prevents fraud and keeps your offer truly exclusive, which makes it even more appealing.
Our Student Verification Solution includes:
405M
high school students in 34 countries
245M
university students worldwide
“Xfinity’s College Student Program is the top-performing gated program in Comcast history, and much of the credit goes to SheerID. We could never have launched such an ambitious campaign and seen such incredible results without SheerID’s verification assurance.”
Cheri Davies
Senior Director of Acquisition Marketing
