Comcast partnered with Amazon Music to create a compelling offer for students, and gated it with SheerID to ensure it was reaching the right audience. The program:
Acquire Students Worldwide with Personalized Offers That Emotionally Engage Them
Gated offers make students feel excited and drive brand loyalty.
Harness the Power of the Student Consumer Tribe
Students identify more strongly with being in college than they do their religion, family role, hobby, or nationality/cultural background. And they love brands that recognize their unique life stage.
Research shows that rewarding students with a personalized offer make them try out a new brand, spend more, buy sooner, and purchase more often.
235M
in 191 Countries
$593B
of spending power in the US alone
77%
prefer to shop with brands that offer a student discount.
How SheerID Drives Student Customer Acquisition
Win Gen Z Customers
7 in 10 college students said they like to learn about new products and services directly from the brand. By engaging them on your site, you can nurture students with regular product updates, training opportunities, and student resources. This turns student customers into masters of your software, making them more likely to convert to full price upon graduation. SheerID enables you to capture secure opt-in data from your customers during the verification process so you can remarket to them with confidence.
Drive Greater Loyalty and ROI
Personalized offers drive purchase behavior and brand loyalty. When given a student discount, 38% of students will buy more and nearly 7 in 10 will shop with a brand more frequently.
Student offers also increase customer lifetime value. Streaming media companies that provide student discounts see students convert to full price after graduating at rates as high as 98%.
Protect Your Offer from Discount Abuse
SheerID uses 9,000 authoritative sources to digitally verify the student status of every customer who redeems your offer, which protects your margins and increases your returns.
It also shows students your offer is truly exclusive, which makes it more appealing and motivates them to promote it.
Activate Word of Mouth and Reduce CAC
Students have strong networks and are quick to promote brands they like. Gen Z are digital natives and can easily make your offer go viral, amplifying your campaigns and lowering your acquisition costs.
Deliver Results Quickly
You can launch a student program in less than a week. And SheerID’s Dashboard lets you track your returns and optimize your program for maximum success.
Build Brand Trust by Respecting Privacy
Digital verification is an opt-in process that requires only basic information—such as email address, date of birth, and school name.
Students prefer this consent-based approach to brand engagement. Nearly 85% of students won’t shop with a brand if they have concerns about its privacy policy or how it will use their data.
How Top Brands are Using SheerID
Grew subscriptions by 6x.
Increased conversions by 91%.
Is the top-performing gated program in Comcast history.
"Partnering with SheerID has given us a powerful new way to capture and retain our ideal customer segment, and has set us up for long-term success."
Cheri Davies
Senior Director of Acquisition Marketing
Targus Elevates Students and Generates Triple-Digit Growth
Targus went out of its way to recognize how hard students work by giving them a generous 25% discount on all its technology accessories. Students felt the love, driving year-over-year growth, including a:
381%
increase in revenue.
357%
increase in orders.
105%
increase in conversions.
"Students are our future and we wanted to reward them for who they are by giving them a special offer they couldn’t get from any of our competitors."
Jon Pickard
Senior Manager of E-Commerce
Madewell Leverages Cause Marketing
Madewell uses more than a personalized offer to win students. The clothing brand runs programs that emphasize social responsibility and building community—priorities that appeal to Gen Z.
Hometown Heroes and Humans We Heart, are just two initiatives that make students feel like part of the Madewell family because they align with Gen Z’s values.
93%
of students said knowing a brand gave special discounts or benefits to groups most impacted by the pandemic would positively impact their brand relationship.
CompTIA Shuts Down a Fraud Syndicate
When CompTIA realized a syndicate was using fake .edu email addresses to purchase and resell its student vouchers, it implemented SheerID to protect its student program. The move:
Reduced discount abuse by 20%.
Generated an ROI of 20:1.
Saved more than 12 hours of manual effort each month.
"SheerID made it impossible to game the system and it was fun to watch the bad actors wither."
Randy Gross
CIO
Learn More about Identity Marketing to Students
