Students identify more strongly with being in college and attending university than they do their religion, family role, hobby, community of origin, or nationality/cultural background. And they love brands that recognize their unique life stage as they pursue higher education.
Research shows that rewarding students with a personalized offer makes them try out a new brand, spend more, buy sooner, and purchase more often.
High school students in 34 countries
prefer to shop with brands that offer a student discount
7 in 10 college students said they like to learn about new products, special programs and services directly from the brand. By engaging them on your website, you can nurture students with regular product updates, training opportunities, and student resources. This turns student customers into masters of your software, making them more likely to convert to full price upon graduation.
SheerID is student verification software that enables you to capture secure opt-in data from your customers during the verification process so you can remarket to them with confidence.
Personalized offers drive purchase behavior and build brand loyalty for your business. When given a student discount, 38% of students will buy more and nearly 7 in 10 will shop with a brand more frequently.
Student offers also help increase customer lifetime value. Streaming media companies that provide student discounts see students convert to full price after graduating college at rates as high as 98%.
SheerID uses 9,000 authoritative sources to digitally verify students who redeem your offer, which protects your margins and increases your returns.
Student verification services also show that your offer is truly exclusive, which makes it more appealing and motivates students to promote it.
Students have strong school networks and are quick to promote brands they like. Gen Z are digital natives and can easily make your offer go viral online, amplifying your campaigns and lowering your acquisition costs.
With our student discount verification software, you can launch a student program in less than a week. And SheerID’s Dashboard lets you track your returns and optimize your program for maximum success.
Digital student verification is an opt-in process that requires only basic information—such as email address, date of birth, and name of the student’s school. Identify them once, then freely market to them.
Mark your Calendar! Holidays and key season trends are a great way to create peak promotion opportunities throughout the year that are unique to each group
Comcast partnered with Amazon Music to create a compelling offer for students, and gated it with SheerID to ensure it was reaching the right audience. The program:
Targus went out of its way to recognize how hard students work by giving them a generous 25% discount on all its technology accessories. Students felt the love, driving year-over-year growth, including a:
Madewell uses more than a personalized offer to win students. The clothing brand runs programs that emphasize social responsibility and building community—priorities that appeal to Gen Z.
of students said knowing a brand gave special discounts or benefits to groups most impacted by the pandemic would positively impact their brand relationship.
When CompTIA realized a syndicate was using fake .edu email addresses to purchase and resell its student vouchers, it implemented SheerID to protect its student program. The move: