Teachers identify more strongly with being a teacher than they do their religion, family role, hobby, or cultural background. And they love brands that recognize their tireless dedication to prepare our children for the real world.
Research shows that rewarding teachers with a gated, personalized offer make them try out a new brand, spend more, buy sooner, and purchase more often.
Purchasing power in US alone
Out-of-pocket spend on school supplies in US alone
Personalized offers help brands get the greatest impact from their acquisition programs, especially as customer acquisition costs continue to rise. In addition to trying a new brand, personalized offers encourage:
Appreciating the contribution teachers make to their classrooms and their community creates an emotional connection that captures their attention and endears them to your brand. 3 in 4 teachers prefer to shop with brands that offer teacher discounts.
Teachers belong to tight-knit groups who know and trust each other. When one member shares a personalized offer with the group, others are likely to take advantage of it. In fact, more than 90% of teachers said they would share such an offer with others if they knew they were eligible. This kind of viral, word-of-mouth marketing helps drive down customer acquisition costs.
When you create a high-value offer, it can be highly desirable. So ensuring it’s protected is of the utmost importance. SheerID provides instant verification of teachers and educators in the US, ensuring that your offer only goes to eligible educators.
As you see success, you can expand your program to verify teachers worldwide. SheerID can provide localized experiences in the consumer’s language, delivered through white-label, in-brand website verification forms as well as email and SMS re-engagement tools.
Mark your Calendar! Holidays and key season trends are a great way to create peak promotion opportunities throughout the year that are unique to each group
Targus, a longtime provider of high-quality laptop bags and technology accessories, leveraged identity marketing to acquire teachers. Using language that would resonate with teachers such as, “recognizing your hard work,” they were able to communicate their support and capture teacher’s attention, resulting in huge wins for their campaign:
Arts and crafts retailer improved its customer experience for teachers by making its in-store teacher discount available online. By integrating SheerID into their loyalty program, they verified 200k customers and gave teachers their discount automatically for future online purchases.
Headspace wanted to honor educators — an undervalued group it sees as pivotal to society—but needed help creating a personalized offer to engage them. By partnering with SheerID, they were able to provide free access to their meditation service, with a big impact: