Targus, a longtime provider of high-quality laptop bags and technology accessories, leveraged identity marketing to acquire teachers. Using language that would resonate with teachers such as, “recognizing your hard work,” they were able to communicate their support and capture teacher’s attention, resulting in huge wins for their campaign:
Win Teachers with Personalized Offers that Show Your Support
Gated, personalized offers make teachers feel appreciated and drive brand loyalty.
Protect Personalized Offers with SheerID to Win Their Business
Teachers identify more strongly with being a teacher than they do their religion, family role, hobby, or cultural background. And they love brands that recognize their tireless dedication to prepare our children for the real world.
Research shows that rewarding teachers with a gated, personalized offer make them try out a new brand, spend more, buy sooner, and purchase more often.
9.9M
Educators in the US and 13 European countries
$329B
Purchasing power in US alone
$1.7B
Out-of-pocket spend on school supplies in US alone
How SheerID Helps Acquire Loyal Teacher Customers
Win New Customers
Personalized offers help brands get the greatest impact from their acquisition programs, especially as customer acquisition costs continue to rise. In addition to trying a new brand, personalized offers encourage:
- 1 in 2 to buy more items sooner.
- 1 in 4 to spend more.
Generate Goodwill. Build Brand.
Appreciating the contribution teachers make to their classrooms and their community creates an emotional connection that captures their attention and endears them to your brand. 3 in 4 teachers prefer to shop with brands that offer teacher discounts.
Activate Word-of-Mouth and Reduce CAC
Teachers belong to tight-knit groups who know and trust each other. When one member shares a personalized offer with the group, others are likely to take advantage of it. In fact, more than 90% of teachers said they would share such an offer with others if they knew they were eligible. This kind of viral, word-of-mouth marketing helps drive down customer acquisition costs.
Prevent Fraudulent Discount Redemption
When you create a high-value offer, it can be highly desirable. So ensuring it’s protected is of the utmost importance. SheerID provides instant verification of teachers and educators in the US, ensuring that your offer only goes to eligible educators.
Rapidly Scale Your Program
As you see success, you can expand your program to verify teachers in 14 countries around the world. SheerID can provide localized experiences in the consumer’s language, delivered through white-label, in-brand website verification forms as well as email and SMS re-engagement tools.
How Top Brands are Using SheerID
“SheerID is helping us acquire and retain customers with personalized offers that acknowledge people’s unique identities and the contributions they make to our communities.”
Jon Pickard
Senior Manager of eCommerce
Michael’s Streamlines Teacher Rewards
Arts and crafts retailer improved its customer experience for teachers by making its in-store teacher discount available online. By integrating SheerID into their loyalty program, they verified 200k customers and gave teachers their discount automatically for future online purchases.
“Integrating our senior, teacher, and military personalized offers into our rewards program has helped us more deeply engage some of our best customers. We can provide a richer experience and additional perks to groups we highly value.”
Steve Woodward
Senior Director - Digital Experience
Headspace Supports Teachers and Wins Business
Headspace wanted to honor educators — an undervalued group it sees as pivotal to society—but needed help creating a personalized offer to engage them. By partnering with SheerID, they were able to provide free access to their meditation service, with a big impact:
25k new subscribers
33% reduction in fraud
15% increase in email CTR
“Teachers often face limited budgets and receive little recognition for their work. Giving them our app for free allows us to thank them for their service and nurture an authentic brand relationship built on trust.”
Lino Reveles Trujillo
Social Impact Lead
Learn more about Identity Marketing for Teachers
