How to Pick the Right Partner to Promote Your Gated Offer

Creating marketing miracles requires more than just wishful thinking. You've carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...
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SheerID Expands Identity Verification Platform with Marketing Hub and DataConnectors to 400+ Martech Solutions

For the first time, marketers have a single solution to acquire identity-based audiences, verify eligibility to gated offers, and stream data throughout their martech stack for deeper personalized marketing. Portland, OR – February 22, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of two significant platform capabilities that ...
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SheerID Increases Momentum in EMEA With Record-Breaking 273% Revenue Growth, New Customers, Partners, and Multiple Industry Awards

Global Identity Verification Platform adds key new customers including Frasers Group and Lufthansa, wins multiple industry innovation awards, joins MACH Alliance, and continues international expansion in the new year. Portland, OR – Jan. 30, 2024 – SheerID, the global leader in identity verification for commerce, is celebrating record-breaking revenue growth of 273% in EMEA, signing ...
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Using MACH Principles to Build Better Retail Customer Experiences

MACH Technologies

The original version of this piece appeared as a Retail Touchpoints post. Technological advances move lightning fast, and this can leave retail businesses struggling to keep up with customer demands. That’s why the MACH (Microservices-based, API-first, Cloud-native, and Headless) Alliance formed in 2020: to help businesses achieve successful digital transformations and adapt to shifting customer […]

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How to Boost Customer Loyalty After the Holiday Season

Boost loyalty after the holidays.

The original version of this piece appeared as a Retail Customer Experience post. The tree is down, school is back in session, and the holiday shopping frenzy is over—what now? For retailers, January can be a slow month with limited opportunities, but with the right marketing strategies, you can start the new year with a […]

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The Top 6 Segmented Marketing Trends to Maximize ROI

Update your segmented marketing strategy for 2024.
As marketers strategize for 2024 and beyond, it’s critical that they keep their campaigns fresh and look ahead toward upcoming trends. Consumer needs and preferences are always evolving, as is technology, and staying on the cutting edge will help your brand stand out in a crowded marketplace. One tried and true marketing technique is segmentation, ...
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How Beauty Brands Can Win Customers This Holiday Season

How beauty brands can attract customers this holiday season.

The original version of this piece appeared as a Global Cosmetic Industry post. The holiday season is one of the most important times for retailers, especially beauty brands that can offer fun seasonal products and tempting stocking stuffers. But with all this opportunity also comes intense competition. To stand out, beauty retailers should invest in […]

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More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID

J.Crew, L.L. Bean, and M·A·C Cosmetics are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR — December 5, 2023 — SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, […]

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How to Pick the Right Consumer Community for Your Brand

Marketing to consumer communities is a highly effective tactic.
Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...
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2023 Oregon Entrepreneurship Awards Winners Announced

Oregon Entrepreneurs Network announced the winners in the 2023 OEN Entrepreneurship Awards at an evening awards with the theme “An Evening in Three Acts” on November 16, 2023.  This year, OEN changed the format from a dinner to an awards ceremony reminiscent of the Oscars. The event took place at Portland Center Stage – The […]

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