The original version of this piece appeared as a Forbes post. Marketers face challenges when crafting loyalty programs that cater to Gen Z, a core consumer demographic with distinct values, commercial preferences, and digital habits. The key to attracting and retaining Gen Z lies in respecting their preferences for autonomy, convenience, and authenticity. To achieve ...

The original version of this piece appeared as a Multichannel Merchant post. Holiday shoppers opening their wallets online this year looks promising, but how many of them will become loyal customers when the frenzy ends? Black Friday’s ecommerce sales blew past the modest early projections for retailers, edging out in-store sales in year-over-year growth for the season’s ...

We’ve all seen the concerning headlines: a recession is coming or, according to some sources, is already here. Inflation is soaring and interest rates are rising to pump the brakes on consumer demand to quell rising prices. Resources are strapped, and both consumers and businesses are cutting back on spending. Most experts attribute these economic ...

To grow your brand, you need to be bringing in new customers. Simple, right? But matters quickly get more complicated once you start considering which strategies will get you the most value. Customer acquisition can be pricey, and you don’t want to waste your precious marketing dollars on ineffectual marketing tactics. That’s why you need ...

Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...

Marketers have no shortage of metrics they can use to gauge their ability to attract, convert, and retain customers. But one of the most meaningful KPIs to measure marketing success is often overlooked: customer lifetime value. Read on to learn what customer lifetime value is, how it can impact your growth, and how you can ...

For most brands, the dream is a consistent, active customer base that makes regular purchases for years or decades. After all, repeat customers convert 9x more than new customers, so keeping this group happy can significantly increase your bottom line. But how can you motivate customers to keep coming back again and again? The key ...

While promotional marketing aimed at attracting new customers tends to draw a lot of marketing’s focus, the issue of data deprecation—largely driven by customer privacy concerns—presents a growing challenge. Building a Zero Party Data Strategy That Improves Customer Retention Customer acquisition will always be important, but the changing nature of data availability underscores the importance ...

When Covid-19  hit, it disrupted families and schools across the United States. Parents were overwhelmed, teachers were displaced, and children had to start learning from home. A year and a half later the pandemic continues to take an unthinkable toll on our communities, creating social, emotional, and academic burdens - especially for students and teachers. ...

Marketers have long relied on third-party data to target and acquire customers, personalize messages, and drive growth. However, those days are numbered. Increased digital privacy concerns are driving investments in new data sources, customer content, and community-building programs.  Data collection and the understanding of customer identity is changing. Marketers are discovering that first-party and zero-party ...