SheerID Expands Identity Verification Platform with Marketing Hub and DataConnectors to 400+ Martech Solutions

For the first time, marketers have a single solution to acquire identity-based audiences, verify eligibility to gated offers, and stream data throughout their martech stack for deeper personalized marketing. Portland, OR – February 22, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of two significant platform capabilities that ...
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Using MACH Principles to Build Better Retail Customer Experiences

MACH Technologies

The original version of this piece appeared as a Retail Touchpoints post. Technological advances move lightning fast, and this can leave retail businesses struggling to keep up with customer demands. That’s why the MACH (Microservices-based, API-first, Cloud-native, and Headless) Alliance formed in 2020: to help businesses achieve successful digital transformations and adapt to shifting customer […]

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How to Boost Customer Loyalty After the Holiday Season

Boost loyalty after the holidays.

The original version of this piece appeared as a Retail Customer Experience post. The tree is down, school is back in session, and the holiday shopping frenzy is over—what now? For retailers, January can be a slow month with limited opportunities, but with the right marketing strategies, you can start the new year with a […]

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The Top 6 Segmented Marketing Trends to Maximize ROI

Update your segmented marketing strategy for 2024.
As marketers strategize for 2024 and beyond, it’s critical that they keep their campaigns fresh and look ahead toward upcoming trends. Consumer needs and preferences are always evolving, as is technology, and staying on the cutting edge will help your brand stand out in a crowded marketplace. One tried and true marketing technique is segmentation, ...
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How Beauty Brands Can Win Customers This Holiday Season

How beauty brands can attract customers this holiday season.

The original version of this piece appeared as a Global Cosmetic Industry post. The holiday season is one of the most important times for retailers, especially beauty brands that can offer fun seasonal products and tempting stocking stuffers. But with all this opportunity also comes intense competition. To stand out, beauty retailers should invest in […]

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How to Pick the Right Consumer Community for Your Brand

Marketing to consumer communities is a highly effective tactic.
Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...
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How Retailers Can Cut Through the Noise This Holiday Season

The original version of this piece appeared as a Total Retail post. The holiday shopping season is a crucial time for retailers, but capturing consumer attention can be challenging. Prices and competition are high, and with many consumers starting their shopping earlier than normal this year, retailers need to act fast. One technique retailers are […]

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Marketing to Generation Z

Learn how to effectively market to Gen Z.
Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...
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What Most Brands Get Wrong about Customer Loyalty: An Interview with Peter Fader

Watch the Adweek Webinar recording.
The days of growing a business by acquiring new customers as cheaply as possible are over. True profitability will only come when you do the hard analysis to identify your best customers, serve them incredibly well, and ignore the rest. This is the path to maximize the value they bring to your company.  So says ...
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Protecting Your Promotions: Using Identity Verification to Secure Your Bottom Line

Use SheerID to protect your promotions.
In today's digital age, fraud poses a substantial threat for all brands offering high-value promotional offers. Advanced fraudulent activities on promotions, including identity scams, are becoming increasingly common. In fact, promotion fraud represented 1.2% of US retail revenue totaling $89 billion in 2021, according to a survey from Ekata, and it is currently ranked as ...
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