Senior

The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...

Seniors are a lucrative segment to target, and gated offers – special discounts and offers available exclusively for target segments – are a terrific way to reach them. Gated offers targeting seniors honor their life stage, and - according to our consumer survey - make them more likely to purchase (87%). Gated offers also boost ...