Zero party data


Independent Study: 99% of Marketers are Actively Responding to Data Deprecation

In an effort to collect higher quality data, nine in ten marketers plan to capture zero-party data in the next 12 months. However, less than half state they know how to use it effectively. Portland, OR - April 13, 2022. A new survey by Forrester Consulting shows that 99% of marketers are actively responding to ...
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