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A recent SheerID survey found that 80% of global college students predicted the coronavirus pandemic would still impact the fall 2021 semester — and they were right.

Many college students are living away from home for the first time, becoming financially independent and beginning to forge brand affinities, according to SheerID, which partners with companies to provide deals to students.

iOS15 is not the only thing changing in the world of consumer privacy – come 2023, Google will be removing support for third-party cookies in Chrome. The case, therefore, for marketers to move towards first-party data and ‘invited personalisation’ has never been stronger.

Media 7 had an incredible opportunity of interviewing François Rychlewski, V.P of Sales EMEA

The article introduces readers to some of the region’s newest executives including SheerID’s own Anjanette Hill Mendoza and John Ewert.

This week, host Cameron D’Ambrosi is joined by Sai Koppala, Chief Marketing Officer at SheerID as they put protecting consumer privacy front and center. They tackle hot topics like Google’s stance on third-party cookies and the evolution of a new gold standard towards “zero-party data.” You’ll learn how SheerID digitally verifies 2.5 billion customers via more than 9,000 authoritative data sources, providing insights from hundreds of global brands without relying on the need to share or sell customer data.

The article introduces readers to some of the region’s newest executives including SheerID’s own Anjanette Hill Mendoza and John Ewert.

How can you build and maintain a close relationship with customers in online business? Fortunately, there are strategies out there that will help you improve your direct-to-consumer (DTC) efforts and build customer loyalty to your brand.

The article introduces readers to some of the region’s newest executives including SheerID’s own Anjanette Hill Mendoza and John Ewert.

Because of their loyalty to influencers, men expect transparency in their paid advertising campaigns

John Ewert, was named CFO at SheerID. He has held the CFO roles at two other fast-growing Portland-area companies: Nvoicepay and Elemental Technologies. He helped both of those companies sell.

Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy-friendly data sources, according to The Quest For Consumer Trust, a study by the CMO Club and SheerID.

More than 30 retailers and brand names are currently hosting back-to-school sales and offering student discounts this month.

There are roughly 1.3 million active-duty United States military members and 18 million veterans living in the US, all of which could amount to as much as $1.2 trillion in buying power, according to the marketing firm SheerID.

Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID, which deploys technology that enables companies to run marketing campaigns aimed at specific segments — professional or otherwise.

Thorsten Eichholz, SheerID Country Manager for Germany writes about what can marketers learn from the pandemic

Data gathered directly from consumers allows retailers to understand them on a deeper level, including such aspects of their identity as their life stage, the social or workgroups they belong to and their professions.

The Include Awards distribute $5,000 in non-dilutive capital—that is, financing that doesn’t offer equity or ownership—to three BIPOC-owned founders.

Sai Koppala, CMO at SheerID, shares strategies to help retailers accelerate direct-to-consumer efforts and create a stronger connection with customers.

Interestingly, these sentiments aren’t as strong in younger consumers. A different survey from SheerID showed that college students are far less likely to depend on influencer endorsements, compared to other brand marketing tactics. Nearly 40% said they would “likely not” try a brand or product just based on an influencer’s recommendation — instead, most preferred to take product suggestions from family and friends.

We’ve rounded up the best Teacher Appreciation Week discounts, deals, and freebies below.

Students are gearing up for their fall college terms. Now is the time to engage them with emails and other messages, judging by “Is It Back to Normal For Students when They Return To School?,” a study by SheerID.

Portland, Ore.-based marketing verification startup SheerID named Anjanette Hill Mendoza as its first chief customer officer.

Identity marketing platform SheerID has named Anjanette Hill Mendoza as chief customer officer.

Marketing software maker SheerID expanded its C-suite to include a chief customer officer and named Anjanette Hill Mendoza to the role.

Brands are facing hurdles when comes to personalization. The main one is that they lack the right data, according to Identity Marketing for Dummies, an ebook by SheerID.

SheerID’s CEO, Jake Weatherly, spoke with The Tech Tribune for their ‘Profile of A Founder’ series.

Tech Tribune compiled the very best tech startups in Oregon 2021 rankings in partnership with Crunchbase among independent, privately owned businesses.

SheerID partnered with Force4Good on a COVID-19 Vaccine Notifier site for medical professionals to alert (registered) people who are nearby when they have extra COVID-19 doses available so they don’t go to waste.

In an effort to streamline the process and to help ensure that more doses make it to more people, Portland startup SheerID has partnered with Force4Good to create a vaccine notifier.

The fast-growing company raised $64 million from investors in 2019 and outlined plans for international growth. Now it is expanding its reach in 13 European markets.

Personalization has become a key driver for marketing leaders, even more so in today’s largely remote selling and digital marketing environment; Jake Weatherly, CEO at SheerID dives into the growing use and benefits of Identity Marketing.

In the “old” days, if you wanted a student discount, you’d probably have to show your student ID. Now, there are entire websites dedicated to special discounts for teachers, military, medical and more. The best part? Technology is making the verification process faster and easier than ever before.

Targeted ads have become a major battleground, with bad actors strategically distributing misleading information or ensnaring unassuming users in scams. Researchers warn that an advertising platform with categories like “Army” and “United States Air Force Security Forces” could be abused. According to SheerID, there are roughly 1.3 million active-duty United States military members and 18 million veterans living in the US, all of which could amount to as much as $1.2 trillion in buying power.

Tapping into our collective desire to belong is a powerful and sustainable psychological tool—and marketing approach—for retailers.

Emotions have an intense impact on our decisions. They create lasting impressions and make us follow the same pattern of action again in the future. SheerID states that A consumer’s emotional response to an ad can have 2-3x greater influence on their intent to buy a product than the actual content of the ad.

A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers. Yet here we are in 2019, and the mattress market is booming: there are more than 200 players and, growing 6.5% each year, it’s expected to reach $43 billion by 2024.

Today’s customers are bombarded by offers from a wide range of companies that want their business. But when offers are targeted and truly exclusive – delivered with pinpoint accuracy to ideal buyers – they can stand out from competing offers and generate a much greater sense of brand loyalty. In this episode, we’re joined by Sai Koppala and Bill Schneider from SheerID – a marketing solution that helps retailers acquire new customers through gated exclusive offers.

SheerID provides automated verification for careers and lifestyles that can receive discounts, such as college students, teachers, first responders, or military service members who can get online price reductions or exclusive offers.

Everybody likes to get student discounts. But not everybody who asks for one is a student, so SheerID helps ecommerce companies by verifying whether someone really qualifies for ecommerce discounts, exclusive offers, or other deals aimed at students. Today, the company is announcing it can do instant student verification in 191 countries.

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