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The marketing shift is on this year as third-party cookies are being phased out in 2023. Growing digital privacy concerns are making it harder for brands to track consumers and gather the quality data they need to personalize their campaigns.

SheerID CMO Sai Koppala writes about how zero-party data is upending traditional marketing beliefs and why that is a good thing to make the customer experience better.  

SheerID was ranked #23 on the Portland Business Journal’s list of Oregon’s Most Admired Technology Companies of 2021. The ranking is based on surveys sent to 3,700 CEOs or top executives in Oregon and Southwest Washington to generate the rankings for Oregon’s Most Admired Companies. They asked recipients to select three companies they most admire in eight categories, as well as three companies they admire most across all industries. Over 300 local leaders responded to the survey.

In an age where customers can engage with brands more closely than ever, brand advocacy, when wielded correctly, can be a company’s greatest marketing weapon. One of the best ways to strengthen lifecycle marketing is to provide quality support to existing customers. If the existing customers are happy, that satisfaction could spread to prospects who may be on the fence about your product.

In honor of National First Responders Day—which is October 28—we’ve rounded up more than 30 popular retailers that give first responder discounts, from Under Armour to Sonos to Yeti. With ID verification, these deals are available year-round and offer savings of up to 30%.

Retail sales in physical stores have been on the decline for some time. Since the Covid-19 pandemic has led consumers to do even more of their buying online and have products and goods delivered to their homes, marketers are looking for ways to bring once-loyal customers back into their shops.

Princess Cruises is launching a special 50 percent off promotion, valid on select cruises sailing from North America through February 2022 for all active first responders and medical professionals. For those taking advantage of this offer, verification of current professional status through Sheer ID, a digital verification form, is accessible online.

A recent SheerID survey found that 80% of global college students predicted the coronavirus pandemic would still impact the fall 2021 semester — and they were right.

Back-to-school is just around the corner and teachers can save money using exclusive discounts offered online and in-store from a variety of businesses. From discounts at ModCloth, to free access to Microsoft Office 365 Education, teachers can maximize these year-round deals for the classroom or leisure. Most of the discounts and freebies offered for teachers require verification using SheerID.

Many college students are living away from home for the first time, becoming financially independent and beginning to forge brand affinities, according to SheerID, which partners with companies to provide deals to students.

iOS15 is not the only thing changing in the world of consumer privacy – come 2023, Google will be removing support for third-party cookies in Chrome. The case, therefore, for marketers to move towards first-party data and ‘invited personalisation’ has never been stronger.

Media 7 had an incredible opportunity of interviewing François Rychlewski, V.P of Sales EMEA

A recent SheerID survey found that 80% of global college students predicted the coronavirus pandemic would still impact the fall 2021 semester — and they were right.

This week, host Cameron D’Ambrosi is joined by Sai Koppala, Chief Marketing Officer at SheerID as they put protecting consumer privacy front and center. They tackle hot topics like Google’s stance on third-party cookies and the evolution of a new gold standard towards “zero-party data.” You’ll learn how SheerID digitally verifies 2.5 billion customers via more than 9,000 authoritative data sources, providing insights from hundreds of global brands without relying on the need to share or sell customer data.

The article introduces readers to some of the region’s newest executives including SheerID’s own Anjanette Hill Mendoza and John Ewert.

How can you build and maintain a close relationship with customers in online business? Fortunately, there are strategies out there that will help you improve your direct-to-consumer (DTC) efforts and build customer loyalty to your brand.

The article introduces readers to some of the region’s newest executives including SheerID’s own Anjanette Hill Mendoza and John Ewert.

Because of their loyalty to influencers, men expect transparency in their paid advertising campaigns

John Ewert, was named CFO at SheerID. He has held the CFO roles at two other fast-growing Portland-area companies: Nvoicepay and Elemental Technologies. He helped both of those companies sell.

Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy-friendly data sources, according to The Quest For Consumer Trust, a study by the CMO Club and SheerID.

More than 30 retailers and brand names are currently hosting back-to-school sales and offering student discounts this month.

There are roughly 1.3 million active-duty United States military members and 18 million veterans living in the US, all of which could amount to as much as $1.2 trillion in buying power, according to the marketing firm SheerID.

Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID, which deploys technology that enables companies to run marketing campaigns aimed at specific segments — professional or otherwise.

Thorsten Eichholz, SheerID Country Manager for Germany writes about what can marketers learn from the pandemic

Data gathered directly from consumers allows retailers to understand them on a deeper level, including such aspects of their identity as their life stage, the social or workgroups they belong to and their professions.

The Include Awards distribute $5,000 in non-dilutive capital—that is, financing that doesn’t offer equity or ownership—to three BIPOC-owned founders.

Sai Koppala, CMO at SheerID, shares strategies to help retailers accelerate direct-to-consumer efforts and create a stronger connection with customers.

Interestingly, these sentiments aren’t as strong in younger consumers. A different survey from SheerID showed that college students are far less likely to depend on influencer endorsements, compared to other brand marketing tactics. Nearly 40% said they would “likely not” try a brand or product just based on an influencer’s recommendation — instead, most preferred to take product suggestions from family and friends.

Students are gearing up for their fall college terms. Now is the time to engage them with emails and other messages, judging by “Is It Back to Normal For Students when They Return To School?,” a study by SheerID.

Portland, Ore.-based marketing verification startup SheerID named Anjanette Hill Mendoza as its first chief customer officer.

Identity marketing platform SheerID has named Anjanette Hill Mendoza as chief customer officer.

Marketing software maker SheerID expanded its C-suite to include a chief customer officer and named Anjanette Hill Mendoza to the role.

Brands are facing hurdles when comes to personalization. The main one is that they lack the right data, according to Identity Marketing for Dummies, an ebook by SheerID.

SheerID’s CEO, Jake Weatherly, spoke with The Tech Tribune for their ‘Profile of A Founder’ series.

Tech Tribune compiled the very best tech startups in Oregon 2021 rankings in partnership with Crunchbase among independent, privately owned businesses.

SheerID partnered with Force4Good on a COVID-19 Vaccine Notifier site for medical professionals to alert (registered) people who are nearby when they have extra COVID-19 doses available so they don’t go to waste.

In an effort to streamline the process and to help ensure that more doses make it to more people, Portland startup SheerID has partnered with Force4Good to create a vaccine notifier.

The fast-growing company raised $64 million from investors in 2019 and outlined plans for international growth. Now it is expanding its reach in 13 European markets.

Personalization has become a key driver for marketing leaders, even more so in today’s largely remote selling and digital marketing environment; Jake Weatherly, CEO at SheerID dives into the growing use and benefits of Identity Marketing.

In the “old” days, if you wanted a student discount, you’d probably have to show your student ID. Now, there are entire websites dedicated to special discounts for teachers, military, medical and more. The best part? Technology is making the verification process faster and easier than ever before.

Targeted ads have become a major battleground, with bad actors strategically distributing misleading information or ensnaring unassuming users in scams. Researchers warn that an advertising platform with categories like “Army” and “United States Air Force Security Forces” could be abused. According to SheerID, there are roughly 1.3 million active-duty United States military members and 18 million veterans living in the US, all of which could amount to as much as $1.2 trillion in buying power.

Tapping into our collective desire to belong is a powerful and sustainable psychological tool—and marketing approach—for retailers.

Emotions have an intense impact on our decisions. They create lasting impressions and make us follow the same pattern of action again in the future. SheerID states that A consumer’s emotional response to an ad can have 2-3x greater influence on their intent to buy a product than the actual content of the ad.

A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers. Yet here we are in 2019, and the mattress market is booming: there are more than 200 players and, growing 6.5% each year, it’s expected to reach $43 billion by 2024.

SheerID provides automated verification for careers and lifestyles that can receive discounts, such as college students, teachers, first responders, or military service members who can get online price reductions or exclusive offers.

Everybody likes to get student discounts. But not everybody who asks for one is a student, so SheerID helps ecommerce companies by verifying whether someone really qualifies for ecommerce discounts, exclusive offers, or other deals aimed at students. Today, the company is announcing it can do instant student verification in 191 countries.

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