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A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers. Yet here we are in 2019, and the mattress market is booming: there are more than 200 players and, growing 6.5% each year, it’s expected to reach $43 billion by 2024.

Today’s customers are bombarded by offers from a wide range of companies that want their business. But when offers are targeted and truly exclusive – delivered with pinpoint accuracy to ideal buyers – they can stand out from competing offers and generate a much greater sense of brand loyalty. In this episode, we’re joined by Sai Koppala and Bill Schneider from SheerID – a marketing solution that helps retailers acquire new customers through gated exclusive offers.

SheerID provides automated verification for careers and lifestyles that can receive discounts, such as college students, teachers, first responders, or military service members who can get online price reductions or exclusive offers.

Everybody likes to get student discounts. But not everybody who asks for one is a student, so SheerID helps ecommerce companies by verifying whether someone really qualifies for ecommerce discounts, exclusive offers, or other deals aimed at students. Today, the company is announcing it can do instant student verification in 191 countries.

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