Conversion

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How Retailers Can Stand Out in a Noisy Marketplace

A shopping mall filled with people. Retailers greatest customer acquisition challenge is standing out from their competitors.
It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...
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Who’s in the Box? Engaging Your Subscribers Through Personalization

A French Bulldog coming out of a box.
The State of Affairs in the Subscription Box Industry Unless you’ve been living under a rock since 2010, you know that churn is a problem for the subscription box industry. On one hand, box subscription services grew 40% in the spring of 2018. On the other hand, 40% of e-commerce subscribers and 60% of meal ...
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Want Seniors to Convert? Protect Their Privacy with Digital Verification

A happy senior couple. Seniors prefer an age verification process that relies on digital verification to confirm their eligibility for a gated, exclusive offer.
Seniors are a lucrative segment to target, and gated offers – special discounts and offers available exclusively for target segments – are a terrific way to reach them. Gated offers targeting seniors honor their life stage, and - according to our consumer survey - make them more likely to purchase (87%). Gated offers also boost ...
Read More · 6 min read
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