Identity Marketing

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Think Outside the Mailbox: How to Digitize a New Movers Campaign

As a frequent mover, I’ve changed my address with USPS many times. I always sign up to receive the new-mover offers, and I’m always disappointed when the packet arrives. The discounts are often too small to make much of a difference, and keeping track of paper coupons in the chaos of my move is nearly ...
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Marketing to Teachers

Marketing to Teachers
Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...
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Why Brands Should Consider The Role Of Identity When It Comes To Customer Loyalty

Tuft & Needle Feature
The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...
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What Financial Marketers Can Learn From Retail

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...
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How Personalized Offers Can Heal Healthcare Workers—and Your Brand

Last spring, communities around the globe joined together every night to applaud, ring bells, and show appreciation for the hardworking healthcare professionals that were facing the unprecedented crisis of covid-19. Brands joined in, with many social media posts proclaiming solidarity and thanks for frontline workers.  Nearly a year later, those nightly cheers are a distant ...
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The Power of Military Discounts and How to Harness It

By Haley Johnson, Content Marketing Specialist, Refuel Agency Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits, shows appreciation to the military community, ...
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College Marketing Trends from Refuel Agency That Will Win Gen Z Customers in 2021

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...
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SheerID Expands European Presence and Extends Identity Marketing Platform Support in 13 European Countries

SheerID is the first identity marketing platform to support personalised offers secured by digital verification for multiple consumer groups in multiple countries; the European expansion includes the addition of a company office in the UK. Portland, OR; London, England, January 26, 2021 – SheerID, the global leader in identity marketing, today announced expanded coverage in ...
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Majority of Consumers Expect the Pandemic To Have Lasting Effects Into 2022 Says New Research

New Study by SheerID and CommerceNext reveals how consumers want retailers to respond in emotionally and financially challenging economic environment Portland, OR, January 21, 2020 - SheerID and CommerceNext today announced the findings of a survey designed to gauge the emotional pulse of consumers during the pandemic. The survey also sought to understand how brands ...
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How to Identify and Acquire the Most Profitable Thin-File Customers

When you look at a mountain it’s impossible to know if there’s gold buried inside. For lenders, the mountain of thin-files—a group of 62 million people in the US alone—holds a potential vein of gold.  Thin-file customers may have little or no credit history, but that doesn’t mean they won’t be great customers. But do ...
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