Identity Marketing

Millennials are so 10 minutes ago. The new hot segment that digital marketers are focusing on? Young college students. And for good reason. By 2020, Gen Z consumers will make up 40% of the US population. So how can you add marketing to college students to your customer acquisition strategy? Here’s what you need to ...

Forrester’s 2019 B2C predictions emphasize authentic connections with consumers. These kinds of engagements can be tricky in a saturated market. However, brands can break through the noise using personalized marketing through content, promotions, and experiences designed for a target audience. For example, gated, exclusive offers are designed based on consumers' affiliation or life stage and ...

Retailers looking to increase B2C customer acquisition have something new to cheer about: SheerID is now member of the Salesforce Commerce Cloud Partner Marketplace.   This means retailers who use Salesforce Commerce Cloud can now more easily use SheerID’s Digital Verification Platform to incorporate gated, exclusive offers into their marketing and sales efforts. SheerID’s integration ...

Spotify is the trendsetter of personalized, exclusive content, and its user-first approach creates successful product differentiation. As a result, Spotify reported 100M Premium subscribers and more than 217M monthly active users this year. What's more, the company’s new deal with the Obamas demonstrates a continued commitment to subscribers. Cornering Exclusive Content The recent exclusive contract ...

Let’s get the hard truth out of the way: current customer acquisition strategies for subscription companies are struggling to establish loyalty. That spells bad news for your bottom line. Case in point: HubSpot found that acquisition costs have jumped over 50% for paid channels. However, the overall subscription economy continues to grow at a quick ...

The subscription box industry is no stranger to using discounts for customer acquisition strategy. Ideally, a new subscriber is incentivized to try a new subscription box by a discount. They fall in love with the product and become a loyal customer. It doesn’t always work out that way. The truth is, the market is chock ...

Many marketers use a buyer’s online activity to personalize their marketing, but it’s no longer enough. Responding to clicks and searches shows you understand someone’s interests, but to create true and lasting connections, you need to engage buyers based on something far more personal -- their identity. This next wave of personalization calls for targeting ...

Streaming media companies understand the power of marketing to students. Leading brands like Tidal, YouTube, SoundCloud, and now Pandora are using student discounts to attract younger customers and motivate freemium users to convert to paid subscribers. But students aren’t the only coveted demographic in the subscription economy. Marketing to the military also has great potential. ...

Gen Z is a trending topic among digital marketers. People are asking, “Why is marketing to Gen Z students important?” Lionel Bringuier, senior director of channel partnerships at SheerID, discussed this trend with Maria Ingold, CTO of Connected Media | IP.  During the interview, Bringuier shared three reasons why OTTs should focus on marketing to ...

It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...

About SheerID SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities—such as the military, students, teachers, and more—with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID instantly verifies customers via 9,000 authoritative data sources and 1.3 billion identity attributes; provides global insights […]

New enhanced fraud protection minimizes discount abuse for brands marketing to students with gated, exclusive offers globally PORTLAND, OR – June 19, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today launched instant student verification in 191 countries recognized by the United Nations. The industry’s first worldwide student verification ...

Below are the special offers available to active duty military service members, veterans, retirees, and registered dependents living at home for the entire month of May. By using SheerID’s digital verification platform, these companies ensure that only eligible military members can redeem their special military appreciation offers: Costco: Join Costco as a new member and […]

SheerID bolsters management team, adds 5 offices to accelerate demand for gated, exclusive offers worldwide. Portland, OR – February 20, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today announced that 2018 annual recurring revenue grew by 118%, marking the company’s second consecutive year of triple-digit growth. SheerID added ...