Identity Marketing

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College Marketing Trends from Refuel Agency That Will Win Gen Z Customers in 2021

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...
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SheerID Expands European Presence and Extends Identity Marketing Platform Support in 13 European Countries

SheerID is the first identity marketing platform to support personalised offers secured by digital verification for multiple consumer groups in multiple countries; the European expansion includes the addition of a company office in the UK. Portland, OR; London, England, January 26, 2021 – SheerID, the global leader in identity marketing, today announced expanded coverage in ...
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Majority of Consumers Expect the Pandemic To Have Lasting Effects Into 2022 Says New Research

New Study by SheerID and CommerceNext reveals how consumers want retailers to respond in emotionally and financially challenging economic environment Portland, OR, January 21, 2020 - SheerID and CommerceNext today announced the findings of a survey designed to gauge the emotional pulse of consumers during the pandemic. The survey also sought to understand how brands ...
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How to Identify and Acquire the Most Profitable Thin-File Customers

When you look at a mountain it’s impossible to know if there’s gold buried inside. For lenders, the mountain of thin-files—a group of 62 million people in the US alone—holds a potential vein of gold.  Thin-file customers may have little or no credit history, but that doesn’t mean they won’t be great customers. But do ...
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SheerID Launches First Financial Services Solution to Instantly Verify Thin-file Applicants and Many Other Segments with Authoritative Data

The Digital Offering Allows Banks to Auto-approve More Underbanked Consumer Groups like College Students with Low or No Credit as well as Teachers, Military service members, and Healthcare workers Portland, OR, January 14, 2021 — SheerID, the leading Verification Platform, today announced the availability of several financial services products that instantly verify an applicant’s student ...
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SheerID Recognized as One of the Fastest-Growing Companies in North America on Deloitte’s Technology Fast 500™ For Second Consecutive Year

SheerID grew 450% between 2016 and 2019; Hires Francois Rychlewski to oversee SheerID’s European expansion Portland, OR, November 18 — SheerID today announced it ranked 251 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and energy tech companies in North America now in its 26th year. This ...
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Brands Help Teachers and Students Stretch their Budgets with Special Offers as Questions Swirl Around the Opening of Schools

SheerID is proud to partner with twenty-six brands that are offering special deals for the millions of students and teachers who are preparing for the school year, either at home or in the classroom Portland, OR – July 24, 2020. As we near the start of the school year, many of the country’s students and teachers ...
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Why Data Privacy Matters to You and Your Customers

We humans generate massive amounts of data—estimates suggest the “entire digital universe” could reach 40 zettabytes this year. That’s 40x more bytes than the number of stars in the known universe. What’s more, we send 294 billion emails and perform 5 billion searches every day.  This data is the lifeblood of digital marketers, who use ...
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Brands Extend Support of Health Workers After Record Number Receive Benefits in April

Leading brands expand support of frontline health workers after SheerID reported over one million health workers received special offers in April via its platform Portland, OR – May 18, 2020. Though Nurse Appreciation Week concluded earlier this month, brands across the country have recognized the need to extend special offers to healthcare workers throughout May ...
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