While economic uncertainty remains a factor, brands face continued pressure to grow their customer base without sacrificing profitability. Traditional discounting may offer a quick boost, but it often leads to margin erosion and diminishing returns over time. We sat down with Rebecca Grimes, Chief Revenue Officer, SheerID, to explore how brands can unlock the full ...

This piece is an updated version of a post that originally appeared in Forbes. It is now common to tout the importance of collecting permissioned data. This information, which consumers knowingly and proactively provide brands in exchange for value, powers privacy-safe marketing strategies and is generally more accurate than probabilistic, often cobbled-together third-party datasets. But ...

Marketers know that targeted campaigns with relevant messaging perform better and drive higher-quality leads. That’s why we use data to segment our audiences and personalize the messaging accordingly.  But not all data is created equal. Third-party data, while valuable for understanding attribution and cross-site analytics, is typically aggregated from many sources and built on inferences. ...

Portland, OR—November 4, 2024—SheerID, the global leader in identity verification for commerce, and over 40 of its customers are offering exclusive discounts to honor the military community this Veterans Day. With special deals on apparel, home, gear, entertainment, travel and more, these brands are demonstrating their deep appreciation for the millions of active military, veterans […]

Portland, OR—October 21, 2024— SheerID, the global leader in identity verification for commerce, and 29 of its retail partners are recognizing first responders by giving exclusive offers and discounts in honor of National First Responders Day. October 28 is a day of honor for the firefighters, police, paramedics and others who take action when danger and […]

Portland, OR—September 30, 2024— SheerID today announced that for a third year in a row it is on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This has been a big summer for awards and recognition for the company – also winning a Convrt® Award for its program with SONIC, […]

Portland, OR – September 23, 2024 – SheerID, the global leader in identity verification for commerce, is excited to announce a partnership with Flyla, a leading provider of exclusive student flight fares. This collaboration allows airlines to offer student-specific discounts by seamlessly integrating SheerID’s trusted verification platform into airline websites. Flyla’s expertise in curating specialized […]

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...