Sessions wants everyday heroes to receive anonymous support they can trust PORTLAND, OR —Dec. 20, 2022 — SheerID, the global leader in identity marketing, and Sessions, the leading on-demand mental health support platform for first responders to work through real issues in live, engaging, video small groups that are facilitated by experienced professionals and supported […]

As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...

Aveda, Crocs, and Whirlpool are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR—December 13, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 40 top brands that […]

Worldpay merchants can now provide segmented discounts and offers to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—Dec. 7, 2022 — SheerID, the global leader in identity marketing, has joined forces with Worldpay from FIS® (NYSE: FIS), a global leader in financial services technology. The strategic partnership will […]

Bostitch wants educators to enjoy deals on office supplies, desk organizers, lighting and more during the holidays and beyond PORTLAND, OR — Dec. 6, 2022— SheerID, the global leader in identity marketing, and Bostitch®️ Office, part of Goods iQ, a global leader in the development, manufacturing and distribution of office, academic, industrial and consumer goods, […]

This article was originally published in 2019, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of Gen Z marketing has not! Generation Z is the segment of people born in 1995 or later. This subgroup accounts for ...

This article was originally published in 2018, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to seniors has not! The senior citizen segment is made up of over 50 million people in the US alone. ...

LinkedIn, Sleep Number, and Steve Madden are among many brands celebrating active military, veterans, and their families with these amazing deals Portland, OR—November 8, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions of […]

Market segmentation enables brands to launch targeted, personalized marketing campaigns, which, if done correctly, can lead to significantly more returns on their marketing efforts.  Segmentation is always undergoing changes, and marketers need to stay on top of these advances. Today, we’ll cover some of the top segmented marketing predictions to help your brand maximize customer ...

Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...