Identity Marketing

Creating marketing miracles requires more than just wishful thinking. You’ve carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...

Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...

Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...

Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...

The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...

When I was growing up, I remember giving my teachers little gifts (like a pencil holder I made by decorating a soup can!) and handwritten notes expressing my gratitude. This was an annual tradition my mother instilled in me during National Teacher Appreciation Week. She wanted me to recognize how important our teachers were and ...

A message from Jake Weatherly, CEO of SheerID As I reflect on the end of 2019 (it’s hard to believe it’s here!), I wanted to take a moment to thank all of the valued customers, employees, and investors that make SheerID great.  Earlier in the year, my wife, three boys, and I moved to our ...

Every brand wants greater customer loyalty, and many have built rewards programs with that goal in mind. Most rewards programs offer a monetary incentive—loyalty points that add up to a discount or a gift card. But what if that isn’t your brand’s thing? No sweat—here are four ways that you can create customer loyalty that ...

Smart marketers have their eyes on college students. And who wouldn’t? Gen Z is the largest generation to date and will account for 40% of all US consumers by 2020. They’re forming their brand preferences and know exactly what they want: data privacy, personalized experiences, and social responsibility. UK-based Huel, maker of the meal replacement ...

Solution makes it easy for Telcos to digitally verify over 42 million individuals who qualify for government assistance programs for reduced price plans and promotions. Portland, OR – April 4, 2024. SheerID, the global leader in identity verification for commerce, today announced the availability of its instant verification solution for low-income households for telecom carriers. ...

SheerID is the first identity marketing platform to support personalised offers secured by digital verification for multiple consumer groups in multiple countries; the European expansion includes the addition of a company office in the UK. Portland, OR; London, England, January 26, 2021 – SheerID, the global leader in identity marketing, today announced expanded coverage in ...

New Study by SheerID and CommerceNext reveals how consumers want retailers to respond in emotionally and financially challenging economic environment Portland, OR, January 21, 2020 - SheerID and CommerceNext today announced the findings of a survey designed to gauge the emotional pulse of consumers during the pandemic. The survey also sought to understand how brands ...

The Digital Offering Allows Banks to Auto-approve More Underbanked Consumer Groups like College Students with Low or No Credit as well as Teachers, Military service members, and Healthcare workers Portland, OR, January 14, 2021 — SheerID, the leading Verification Platform, today announced the availability of several financial services products that instantly verify an applicant’s student ...

SheerID grew 450% between 2016 and 2019; Hires Francois Rychlewski to oversee SheerID’s European expansion Portland, OR, November 18 — SheerID today announced it ranked 251 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and energy tech companies in North America now in its 26th year. This ...

SheerID is proud to partner with twenty-six brands that are offering special deals for the millions of students and teachers who are preparing for the school year, either at home or in the classroom Portland, OR – July 24, 2020. As we near the start of the school year, many of the country’s students and teachers ...

Leading brands expand support of frontline health workers after SheerID reported over one million health workers received special offers in April via its platform Portland, OR – May 18, 2020. Though Nurse Appreciation Week concluded earlier this month, brands across the country have recognized the need to extend special offers to healthcare workers throughout May ...

SheerID is proud to support the brands that provide exclusive offers to the thirty-seven million members of the US military community Portland, OR – May 4, 2020 – During these extremely challenging times, it’s more important than ever to show our appreciation for the people who sacrifice so much to keep us safe. Our military ...

Substantial minority investment from CVC Growth Partners allows SheerID to expand platform across multiple geographies; builds on growth momentum   Portland, Ore. — Nov 13, 2019 — SheerID, the industry leader in the burgeoning identity marketing space, today announced the close of a $64 million equity round led by CVC Growth Partners (“CVC Growth”). CVC ...

Company also named in the top 10 of Outside Magazine’s “50 Best Places to Work” Portland, Ore., Nov. 7, 2019 — SheerID, the leading verification solution, today announced it ranked No. 243 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. ...