As marketers strategize for 2024 and beyond, it’s critical that they keep their campaigns fresh and look ahead toward upcoming trends. Consumer needs and preferences are always evolving, as is technology, and staying on the cutting edge will help your brand stand out in a crowded marketplace. One tried and true marketing technique is segmentation, ...

As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...

Sai Koppala, CMO at SheerID, shares strategies to help retailers create a stronger connection with customers. This article originally appeared here. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census ...

Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...

The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...

A message from Jake Weatherly, CEO of SheerID As I reflect on 2020, I have an overwhelming feeling of gratitude. Yet sometimes I dwell on the things that have been taken away, because it’s been a historically difficult year. A global pandemic and social unrest have affected our communities around the world, leaving behind tremendous ...

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...

Acquiring customers is especially difficult right now. For Rothy’s, a direct-to-consumer shoe company with a whole-brand approach to sustainability, that’s no different. When the economy took a turn and consumer spending began to drop, many brands made a knee-jerk reaction, running promotions and super-sales. Not Rothy’s, though. They didn’t want to dilute their brand’s perceived ...

Adweek recently wrapped Elevate: Commerce. The virtual event offers six sessions focused on how marketers can effectively respond to the most pressing issues they face in today’s rapidly evolving economy, particularly in the wake of the coronavirus health crisis. Here are four great pieces of advice we took away: 01 Prioritize the Health of Customer ...

The pandemic has led nearly every brand to make some kind of operational changes or strategic shifts. It’s also created widespread economic uncertainty that has radically reduced consumer spending, and retailers feel it. To help marketers respond more effectively, CommerceNext hosted a webinar highlighting ways that leading retailers are using AI, consumer data, and personalization ...