Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...

The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...

The pandemic has moved all things digital to center court and changed the rules of the game. Financial marketers responded by pivoting their  acquisition strategies, and 2021 promises to move digital transformation into a whole new league. The call is for financial marketers to think outside the box and start speaking to consumers in a ...

The pandemic has upended education. And while teachers’ commitment to their students has never wavered, the form it takes has.  According to our seventh annual marketing to teachers survey, conducted in partnership with Agile Education Marketing, 9 in 10 teachers said they used their own money to fill the gap in their school budgets. Before ...

As summer winds down, the pandemic still shows no signs of ending. Plans for the new school year are constantly changing, and students and teachers are struggling with an uncertain future. Brands have a special opportunity to provide support—and win new customers—with meaningful offers that support them through the crisis. To find out what these ...

Acquiring customers is especially difficult right now. For Rothy’s, a direct-to-consumer shoe company with a whole-brand approach to sustainability, that’s no different. When the economy took a turn and consumer spending began to drop, many brands made a knee-jerk reaction, running promotions and super-sales. Not Rothy’s, though. They didn’t want to dilute their brand’s perceived ...

Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent.  Brands that ...

Adweek recently wrapped Elevate: Commerce. The virtual event offers six sessions focused on how marketers can effectively respond to the most pressing issues they face in today’s rapidly evolving economy, particularly in the wake of the coronavirus health crisis. Here are four great pieces of advice we took away: 01 Prioritize the Health of Customer ...

The pandemic has led nearly every brand to make some kind of operational changes or strategic shifts. It’s also created widespread economic uncertainty that has radically reduced consumer spending, and retailers feel it. To help marketers respond more effectively, CommerceNext hosted a webinar highlighting ways that leading retailers are using AI, consumer data, and personalization ...