Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...

The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...

If you’re not marketing to teachers with a personalized promotion, you should be. Research by Agile revealed that teachers: Love personalized promotions. Ninety-five percent of teachers would take advantage of one.  Promote brands that reward them. Seventy-one percent of teachers who receive a personalized offer would tell a colleague about it. Want personalized promotions on ...

If you’re not marketing to teachers, you’re missing out. The US has 4 million K-12 teachers, and they’re spending $1.7 billion of their own money on classroom supplies alone.  Recent research provides new insight into teachers’ spending and shopping habits and reveals why marketing to teachers is both smart and lucrative for brands. 01 Teachers ...

It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...

Three major trends will affect the ROI of your marketing promotions in 2019. Here’s what’s coming—and tips for how digital marketers like you should respond to make it a banner year. #1  What’s Out: Third-Party Data that Poses Privacy Risks Marketers faced some big challenges in 2018, and data privacy was at the center of ...