Looking at marketing software today is overwhelming. There are dozens of products out there for every problem you have, and hundreds more for problems that aren’t even on your radar.  You can evaluate the impact of marketing software through many lenses, such as time saved, increases in impressions, and engagement. And while all of these ...

This article was originally published in 2020, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the need for marketing segmentation has not!  A famous American editor once said, “I cannot give you the formula for success, but I can give you ...

Sai Koppala, CMO at SheerID, shares strategies to help retailers create a stronger connection with customers. This article originally appeared here. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census ...

Acquiring customers is especially difficult right now. For Rothy’s, a direct-to-consumer shoe company with a whole-brand approach to sustainability, that’s no different. When the economy took a turn and consumer spending began to drop, many brands made a knee-jerk reaction, running promotions and super-sales. Not Rothy’s, though. They didn’t want to dilute their brand’s perceived ...

Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent.  Brands that ...

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...

Smart marketers have their eyes on college students. And who wouldn’t? Gen Z is the largest generation to date and will account for 40% of all US consumers by 2020. They’re forming their brand preferences and know exactly what they want: data privacy, personalized experiences, and social responsibility. UK-based Huel, maker of the meal replacement ...

It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...

Three major trends will affect the ROI of your marketing promotions in 2019. Here’s what’s coming—and tips for how digital marketers like you should respond to make it a banner year. #1  What’s Out: Third-Party Data that Poses Privacy Risks Marketers faced some big challenges in 2018, and data privacy was at the center of ...