This article was originally published in 2020, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to the military has not! The military market is huge—it’s made up of approximately 37 million service members with $1.2 trillion in ...

When Covid-19  hit, it disrupted families and schools across the United States. Parents were overwhelmed, teachers were displaced, and children had to start learning from home. A year and a half later the pandemic continues to take an unthinkable toll on our communities, creating social, emotional, and academic burdens - especially for students and teachers. ...

Marketers have long relied on third-party data to target and acquire customers, personalize messages, and drive growth. However, those days are numbered. Increased digital privacy concerns are driving investments in new data sources, customer content, and community-building programs.  Data collection and the understanding of customer identity is changing. Marketers are discovering that first-party and zero-party ...

Sai Koppala, CMO at SheerID, shares strategies to help retailers create a stronger connection with customers. This article originally appeared here. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census ...

Last spring, communities around the globe joined together every night to applaud, ring bells, and show appreciation for the hardworking healthcare professionals that were facing the unprecedented crisis of covid-19. Brands joined in, with many social media posts proclaiming solidarity and thanks for frontline workers.  Nearly a year later, those nightly cheers are a distant ...

Editor’s Note: The military community is demographically diverse and has $1.2 trillion in spending power, making it a high value consumer community for any brand. In the article below, we invited Liz Carmo with Refuel Agency—one of our preferred partners— to share her expertise in how brands can engage the military with campaigns that are ...

As summer winds down, the pandemic still shows no signs of ending. Plans for the new school year are constantly changing, and students and teachers are struggling with an uncertain future. Brands have a special opportunity to provide support—and win new customers—with meaningful offers that support them through the crisis. To find out what these ...

Acquiring customers is especially difficult right now. For Rothy’s, a direct-to-consumer shoe company with a whole-brand approach to sustainability, that’s no different. When the economy took a turn and consumer spending began to drop, many brands made a knee-jerk reaction, running promotions and super-sales. Not Rothy’s, though. They didn’t want to dilute their brand’s perceived ...

Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent.  Brands that ...

Nurses deserve our support—now more than ever—and leading brands like AT&T and The North Face are giving them personalized offers to say thank you. Honoring nurses is a smart marketing strategy because it supports people we count on and helps brands acquire new customers. When CheapCaribbean launched its personalized offer to nurses, it had 2x ...