SheerID and Payment Plugins Partner to Provide Groundbreaking Gated Offer Solution for WooCommerce Merchants Globally

SheerID for WooCommerce helps online merchants acquire and verify consumers in high-value communities like students, teachers, and the military for special offers and discounts. Portland, OR – March 11, 2024 – SheerID, the global leader in identity verification for commerce, has partnered with Payment Plugins, one of the leading plugin developers for WooCommerce. WooCommerce is ...
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SheerID Expands Identity Verification Platform with Marketing Hub and DataConnectors to 400+ Martech Solutions

For the first time, marketers have a single solution to acquire identity-based audiences, verify eligibility to gated offers, and stream data throughout their martech stack for deeper personalized marketing. Portland, OR – February 22, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of two significant platform capabilities that ...
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How Beauty Brands Can Win Customers This Holiday Season

How beauty brands can attract customers this holiday season.

The original version of this piece appeared as a Global Cosmetic Industry post. The holiday season is one of the most important times for retailers, especially beauty brands that can offer fun seasonal products and tempting stocking stuffers. But with all this opportunity also comes intense competition. To stand out, beauty retailers should invest in […]

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How to Pick the Right Consumer Community for Your Brand

Marketing to consumer communities is a highly effective tactic.
Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...
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Marketing to Generation Z

Learn how to effectively market to Gen Z.
Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...
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3 Customer Acquisition Strategies for Post-Pandemic Retail

Make sure your retail brand thrives post-pandemic.
This piece originally appeared as a Retail Customer Experience post. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census Bureau, Americans spent $791.7 billion in 2020 on e-commerce, up 32.4% ...
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Why May is the New Black Friday

May has become one of the biggest shopping months.
This piece originally appeared as a TotalRetail post. When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of ...
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How to Attract More In-Store Shoppers with Community-Based Offers

In a time when every other business article starts with “economic uncertainty,” it’s hard to feel confident about the future of retail. Whether or not the “uncertainty” actually results in a down economy, there is no doubt that consumer spending is volatile and trending downward as consumers worry about the future. And, this likely is ...
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SheerID partners with commercetools to Provide The First Headless Audience Verification Service to Merchants

commercetools merchants can now use SheerID’s APIs to instantly verify eligible consumers for exclusive offers to valuable consumer communities like students, teachers, and healthcare professionals to drive immediate sales Portland, OR—Jan. 12, 2023 — SheerID, the global leader in identity marketing, has joined forces with commercetools, the leading provider of composable commerce. This strategic partnership ...
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The Power of Military Discounts and How to Harness It

A military discount is a great way to acquire more customers.
Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits while showing appreciation to the military community.  Has your brand considered implementing an evergreen ...
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