Student

Personalized student offers are a powerful way to reach Gen Zers around the world. But for your programs to succeed, you need an effective form of student verification. In a previous blog, 6 Obstacles to Launching a Worldwide Student Offer, we outlined the challenges that make worldwide student verification difficult. In today’s post, we look ...

This article was originally published in 2019, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of Gen Z marketing has not! Generation Z is the segment of people born in 1995 or later. This subgroup accounts for ...

Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...

College students revel in their youth and the endless opportunities that lie ahead, and they love when brands recognize their life stage with personalized offers.  According to new research by SheerID, 92% of students identify with being in college more strongly than they do with their family role, religion, nationality, or cultural background. And offers ...

As summer winds down, the pandemic still shows no signs of ending. Plans for the new school year are constantly changing, and students and teachers are struggling with an uncertain future. Brands have a special opportunity to provide support—and win new customers—with meaningful offers that support them through the crisis. To find out what these ...

SheerID is proud to partner with twenty-six brands that are offering special deals for the millions of students and teachers who are preparing for the school year, either at home or in the classroom Portland, OR – July 24, 2020. As we near the start of the school year, many of the country’s students and teachers ...

The coronavirus has unraveled everyone’s world, but marketers carry additional stress. Many are wondering how to engage their customers during this crisis, and how their brands can be part of the solution in an authentic and meaningful way.  The answer is to provide personalized offers to those that have been hardest hit. Our recent survey ...

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...

The coronavirus has turned the world upside down, and everyone is struggling to adapt. As we face the fallout and search for ways to survive, what role do brands play in helping us, and what do we expect from them?  And if you belong to a group that has been directly impacted by the pandemic, ...

The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...