The Power of Military Discounts and How to Harness It

A military discount is a great way to acquire more customers.
Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits while showing appreciation to the military community.  Has your brand considered implementing an evergreen ...
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Celebrate Community this Holiday Season

Seasons Greetings from SheerID!
As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...
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40 Top Brands Announce Exclusive Holiday Offers For Last-Minute Shoppers in the Helping Professions with SheerID

Aveda, Crocs, and Whirlpool are among many brands celebrating the givers in our communities - teachers, medical professionals, first responders, and more - with these amazing holiday deals Portland, OR—December 13, 2022— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with more than 40 top brands that are ...
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SheerID partners with Worldpay from FIS to Provide Audience Verification to Merchants

Worldpay merchants can now provide segmented discounts and offers to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—Dec. 7, 2022 — SheerID, the global leader in identity marketing, has joined forces with Worldpay from FIS® (NYSE: FIS), a global leader in financial services technology. The strategic partnership will ...
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SheerID and Bostitch Office, a Goods iQ Brand, Partner to Honor Teachers with 12 Days of Holiday Sweepstakes and Discounts

Bostitch wants educators to enjoy deals on office supplies, desk organizers, lighting and more during the holidays and beyond PORTLAND, OR — Dec. 6, 2022— SheerID, the global leader in identity marketing, and Bostitch®️ Office, part of Goods iQ, a global leader in the development, manufacturing and distribution of office, academic, industrial and consumer goods, […]

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How to Market to Seniors

The senior community is a lucrative one for brands to target.
This article was originally published in 2018, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to seniors has not! The senior citizen segment is made up of over 50 million people in the US alone. ...
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50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

LinkedIn, Sleep Number, and Steve Madden are among many brands celebrating active military, veterans, and their families with these amazing deals Portland, OR—November 8, 2022— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions of active ...
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8 Tips for Choosing the Right Customer Verification Software

A young woman on the street using customer verification software on her mobile phone to redeem a personalized offer.
Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...
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Marketing to College Students Decoded

College students are a valuable segment to target.
College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.  But ...
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30 Top Brands Announce Exclusive Offers For National First Responders Day with SheerID

J.Crew, Whirlpool, and Levi Strauss & Co. are among many brands celebrating first responders with these amazing deals Portland, OR—October 25, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 30 brands that have made exclusive discounts available to millions of first responders to ...
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