Doctors Are Fighting the Pandemic. Here’s How Brands Can Help.

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Doctors are one of the consumer communities that have been hardest hit by COVID-19. They are working long hours on the front line, fighting to save people’s lives while exposing themselves—and their families—to infection. It’s no wonder more than 70% of frontline healthcare workers are experiencing psychological distress.  Communities everywhere are expressing their support. Even ...
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SheerID CEO in MarTech Advisor: Why Telecom Brands Are Taking a New Approach to Personalized Marketing

Marketers continue to search for the best way to create a lasting connection with consumers. And identity marketing, a new form of personalized marketing, is rising to the top.  Especially now, during these uncertain times, consumers are paying close attention to how brands are engaging with them. Quality communication is far more important than quantity.  ...
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5 Steps to Ensure the Success of Your Personalized Offer

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...
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How to Engage and Support Customers in Uncertain Times

A concerned woman rests her head on her hands while she looks at her phone.
The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...
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Top 3 Personalized Promotions for Teachers

A female teacher uses a game she purchased with a personalized promotion to instruct a young girl.
If you’re not marketing to teachers with a personalized promotion, you should be. Research by Agile revealed that teachers: Love personalized promotions. Ninety-five percent of teachers would take advantage of one.  Promote brands that reward them. Seventy-one percent of teachers who receive a personalized offer would tell a colleague about it. Want personalized promotions on ...
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How Digital Verification Makes Marketing to Students Easy for Financial Services

A smiling female college student on a bright campus.
Marketing to students can be a lucrative strategy for financial services organizations. In the US alone, college students have $574 billion in spending power. And capturing their business early can pay off. Research shows that college students have a 10-year customer life cycle.  What college students often don’t have, however, is a FICO score or credit ...
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7 Reasons You Should Be Marketing to Teachers

A male teacher in a classroom with young students, happily sharing the school supplies he bought from a company that was marketing to teachers with a teacher discount.
If you’re not marketing to teachers, you’re missing out. The US has 4 million K-12 teachers, and they’re spending $1.7 billion of their own money on classroom supplies alone.  Recent research provides new insight into teachers’ spending and shopping habits and reveals why marketing to teachers is both smart and lucrative for brands. 01 Teachers ...
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Online Student Identity Verification Helps Huel Reach New Markets

Three Gen Zers drinking Huel purchased with a student discount using online student identify verification.
Smart marketers have their eyes on college students. And who wouldn’t? Gen Z is the largest generation to date and will account for 40% of all US consumers by 2020. They’re forming their brand preferences and know exactly what they want: data privacy, personalized experiences, and social responsibility. UK-based Huel, maker of the meal replacement ...
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The 5 W’s (and 1 H) of Marketing to College Students

College students standing in a line covering their faces with cut outs of chat bubbles.
Millennials are so 10 minutes ago. The new hot segment that digital marketers are focusing on? Young college students. And for good reason. By 2020, Gen Z consumers will make up 40% of the US population. So how can you add marketing to college students to your customer acquisition strategy? Here’s what you need to ...
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Why Marketing to Nurses is a Smart Customer Acquisition Strategy

A photo of a smiling nurse. Marketing to nurses with exclusive offers is a great way to boost customer acquisition and loyalty.
Many marketers use a buyer’s online activity to personalize their marketing, but it’s no longer enough. Responding to clicks and searches shows you understand someone’s interests, but to create true and lasting connections, you need to engage buyers based on something far more personal -- their identity. This next wave of personalization calls for targeting ...
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