Personalized Marketing

Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...

Creating marketing miracles requires more than just wishful thinking. You’ve carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...

Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...

Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...

Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...

The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...

Doctors are one of the consumer communities that have been hardest hit by COVID-19. They are working long hours on the front line, fighting to save people’s lives while exposing themselves—and their families—to infection. It’s no wonder more than 70% of frontline healthcare workers are experiencing psychological distress.  Communities everywhere are expressing their support. Even ...

Marketers continue to search for the best way to create a lasting connection with consumers. And identity marketing, a new form of personalized marketing, is rising to the top.  Especially now, during these uncertain times, consumers are paying close attention to how brands are engaging with them. Quality communication is far more important than quantity.  ...

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...

About SheerID SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities – such as the military, students, front-line medical workers, and more – with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID digitally verifies 2.5 billion customers via more than 9,000 authoritative […]

About CommerceNext CommerceNext was founded by three digital retail veterans who are committed to building communities that help people grow their businesses and careers. The company facilitates learning and networking among retail and DTC brand leaders through industry-leading conferences, virtual summits, and other gatherings of digital retail executives throughout the year. The company’s Marketing Summit […]

About SheerID SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities – such as the military, students, teachers, and more – with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID digitally verifies 2.5 billion customers via 9,000 authoritative data sources; provides global […]

About SheerID SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities – such as the military, students, teachers, and more – with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID instantly verifies customers via 200,000 authoritative data sources and 1.3 billion identity […]

About SheerID SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities – such as the military, students, teachers, and more – with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID instantly verifies customers via 200,000 authoritative data sources and 1.3 billion identity […]

Substantial minority investment from CVC Growth Partners allows SheerID to expand platform across multiple geographies; builds on growth momentum Portland, Ore. — Nov 13, 2019 — SheerID, the industry leader in the burgeoning identity marketing space, today announced the close of a $64 million equity round led by CVC Growth Partners (“CVC Growth”). CVC Growth ...

Company also named in the top 10 of Outside Magazine’s “50 Best Places to Work” Portland, Ore., Nov. 7, 2019 — SheerID, the leading verification solution, today announced it ranked No. 243 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. ...

About SheerID SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities—such as the military, students, teachers, and more—with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID instantly verifies customers via 9,000 authoritative data sources and 1.3 billion identity attributes; provides global insights […]

New enhanced fraud protection minimizes discount abuse for brands marketing to students with gated, exclusive offers globally PORTLAND, OR – June 19, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today launched instant student verification in 191 countries recognized by the United Nations. The industry’s first worldwide student verification ...

Below are the special offers available to active duty military service members, veterans, retirees, and registered dependents living at home for the entire month of May. By using SheerID’s digital verification platform, these companies ensure that only eligible military members can redeem their special military appreciation offers: Costco: Join Costco as a new member and […]