Personalized Marketing

Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.

To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).

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SheerID CEO in MarTech Advisor: Why Telecom Brands Are Taking a New Approach to Personalized Marketing

Marketers continue to search for the best way to create a lasting connection with consumers. And identity marketing, a new form of personalized marketing, is rising to the top.  Especially now, during these uncertain times, consumers are paying close attention to how brands are engaging with them. Quality communication is far more important than quantity.  ...
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5 Steps to Ensure the Success of Your Personalized Offer

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...
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New Research: What Consumers Hardest Hit by the Pandemic Want from Brands

A worried and exhausted firefighter sits on the edge of his fire truck.
The coronavirus has turned the world upside down, and everyone is struggling to adapt. As we face the fallout and search for ways to survive, what role do brands play in helping us, and what do we expect from them?  And if you belong to a group that has been directly impacted by the pandemic, ...
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Leading Brands Provide Support for Medical Workers on the Front Lines of the COVID-19 Pandemic with Gated, Special Offers

SheerID expands identity marketing platform enabling brands to verify doctors, nurses, and other health workers around the globe to ensure benefits go to intended populations Portland, OR—April 6, 2020—SheerID, the identity marketing platform used by hundreds of leading brands around the world, today announced expanded support for brands to create gated, special offers to support ...
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Top 3 Personalized Promotions for Teachers

A female teacher uses a game she purchased with a personalized promotion to instruct a young girl.
If you’re not marketing to teachers with a personalized promotion, you should be. Research by Agile revealed that teachers: Love personalized promotions. Ninety-five percent of teachers would take advantage of one.  Promote brands that reward them. Seventy-one percent of teachers who receive a personalized offer would tell a colleague about it. Want personalized promotions on ...
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How Engaging a Community Can Drive Customer Acquisition

A woman working with two young students in an ad representing Headspace's customer acquisition strategy for teachers.
Headspace is an online company specializing in meditation, and it has a clear mission: to improve the health and happiness of the world. That’s a tall order, even for a company that already has subscribers in 190 countries and has been using traditional customer acquisition strategies to successfully engage them.  To fulfill this mission, Headspace ...
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Why We’re Expanding Our Platform to Include Employment Verification Worldwide

A man in a blazer walking through a plaza with a discounted messenger bag he bought using employee verification.
Today marks another leap forward for identity marketing: brands can now create personalized offers for their corporate discount programs around the world. Our new release verifies employment in 191 countries, enabling companies to work directly with their partners’ human resources departments to implement the offers and to own the relationships they form with their new ...
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5 Reasons to Target First Responders with Personalized Promotions

An example of Tuft&Needle's personalized promotion to the military and first responders: a picture of a man and dog on a bed, with copy that reads, "Real heroes deserve real savings. We are proud to offer a 15% discount to our military and first responders.
Personalized promotions can be a highly effective way to acquire new customers, but personalized emails aren’t enough. Shoppers want brands to truly support them and their communities. Nearly two-thirds of consumers prefer to buy from companies that reflect their own values and beliefs. Brands have been using cause marketing to demonstrate this kind of alignment ...
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Why You Need to Protect a Personalized Offer

A male marketer in front of his laptop, worried about his unprotected personalized offer.
Consumers want to be recognized and rewarded by brands they trust. Personalized offers to consumer communities, such as teachers, students, seniors, or the military, deliver this experience but only if the offers are truly exclusive. When a brand doesn’t verify that customers are eligible for an offer, it risks losing money, time, and—most importantly—the regard ...
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7 Personalized Promotions You Should Run in 2020

A military man in front of a laptop with his son, smiling about the personalized offer he just received.
At a time when customer acquisition costs are rising and consumers are worried about how brands are using their data, savvy marketers are finding a fresh way to deliver personalized promotions: identity marketing.  Identity marketing is a privacy-friendly approach to personalization that feels authentic because it recognizes people’s deep sense of belonging to a consumer ...
Read More · 6 min read
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