Exclusive offers for groups like students, teachers, and the military are a great way to acquire and retain customers. Research shows that more than two in three members of these groups said receiving an exclusive offer would make them try a new brand and be more loyal to it.  But how you verify eligibility for ...

Portland, OR – June, 3, 2024 – SheerID, the global leader in identity verification for commerce, today announced that Stephanie Copeland Weber, former Chief Executive Officer of Ruby, has been appointed Chief Executive Officer and will join the company’s Board of Directors. Copeland Weber succeeds Jake Weatherly, SheerID’s co-founder, who has successfully and steadfastly led […]

Portland, OR – May 14, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of a suite of turnkey marketing products enabling marketers to engage members of high-value communities including students, healthcare workers and military members. The new additions to SheerID’s Marketing Hub equip marketers with multi-channel marketing products […]

Portland, OR – May, 9, 2024 – SheerID, the global leader in identity verification for commerce, today announced it has received ISO/IEC 27701:2019 certification status from the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC).  Achieving ISO/IEC 27701:2019 certification status means SheerID’s Privacy Information Management System (PIMS) effectively enhances the existing Information […]

Creating marketing miracles requires more than just wishful thinking. You’ve carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...

Portland, OR—May 2, 2024— SheerID, the global leader in identity verification for commerce, is proud to partner with over 33 brands in 8 retail categories to provide exclusive discounts for millions of educators during National Teacher Appreciation Week. This initiative underscores the collective appreciation for educators’ critical role in shaping future generations. “Personalized and exclusive […]

Omnichannel im Einzelhandel jetzt für Zielgruppenmarketing das auf Communities wie Studenten, Lehrer und mehr abzielt London, U.K. – 21.3. 2024 – SheerID, der Anbieter von Identitätsprüfungen für den Handel, gibt die Einführung von SheerID InStore bekannt. Mit SheerID InStore können Einzelhändler Käufergruppen direkt im Geschäft verifizieren und so gezielt Angebote für Verbraucherstämme wie Studenten, Lehrer ...

Paris, France – 14 mars 2024 – SheerID, leader mondial de la vérification d’identité pour le commerce, annonce le lancement de SheerID InStore. Avec cette nouvelle solution, les retailers pourront facilement vérifier en magasin l’éligibilité des acheteurs à des offres exclusives. De telles offres sont généralement réservées à des communautés très convoitées telles que les étudiants, […]

An earlier version of this piece appeared as a Retail Customer Experience post. Today, customers expect to be able to interact with brands through a variety of channels, whether they be an online marketplace, mobile app, or physical in-store location. Consider these statistics: 65% of consumers expect brands to offer the same level of customer ...

As marketers strategize for 2024 and beyond, it’s critical that they keep their campaigns fresh and look ahead toward upcoming trends. Consumer needs and preferences are always evolving, as is technology, and staying on the cutting edge will help your brand stand out in a crowded marketplace. One tried and true marketing technique is segmentation, ...