Targeted Marketing Strategy and Discount News

The holiday season. Just reading those words probably conjures images of bustling stores, festive lights – and, for many businesses, a mad dash to the finish line. But it doesn’t have to be that way.  In the heat of the summer, customer-centric brands are already deep into planning for a retailer’s most critical period. And […]

While economic uncertainty remains a factor, brands face continued pressure to grow their customer base without sacrificing profitability. Traditional discounting may offer a quick boost, but it often leads to margin erosion and diminishing returns over time. We sat down with Rebecca Grimes, Chief Revenue Officer, SheerID, to explore how brands can unlock the full ...