How to Build a Loyalty Program That Resonates With Gen Z

Win the loyalty of Gen Z consumers.
The original version of this piece appeared as a Forbes post. As Gen Z ages into a core consumer demographic, marketers are scrambling to determine how best to serve a new generation of consumers with distinct values, commercial preferences and digital habits. One of the challenges they face is adapting loyalty programs to not only ...
Read More · 5 min read
Share

6 Tips for Choosing the Best Student Verification Solution

Three students gathered outdoors around a laptop discussing worldwide student verification.
Personalized student offers are a powerful way to reach Gen Zers around the world. But for your programs to succeed, you need an effective form of student verification. In a previous blog, 6 Obstacles to Launching a Worldwide Student Offer, we outlined the challenges that make worldwide student verification difficult. In today’s post, we look ...
Read More · 5 min read
Share

Marketing to Generation Z

Learn how to effectively market to Gen Z.
This article was originally published in 2019, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of Gen Z marketing has not! Generation Z is the segment of people born in 1995 or later. This subgroup accounts for ...
Read More · 11 min read
Share

Marketing to College Students Decoded

College students are a valuable segment to target.
College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.  But ...
Read More · 11 min read
Share

Rothy’s Honors Students, Teachers, Healthcare Workers, and First Responders With 30% Off Sustainable Footwear 

Rothy’s wants everyday hero communities to enjoy comfortable, durable footwear for the back to school season and beyond PORTLAND, OR —Sept. 8, 2022— Rothy’s, a leading apparel brand specializing in sustainable, comfortable, and fashionable footwear, bags and accessories for the whole family, today announced that students are now eligible for its discount program, along with […]

Read More · 4 min read
Share

How ASICS Drives Double-Digit Growth with Zero-Party Data

Over the last fifteen years, personalized marketing has been built on stalking consumers. Third-party cookies, third-party lists, and third-party data were the norm—even though we marketers knew this unverified information was imperfect and intrusive.  Today, the landscape of data collection for personalization in marketing is shifting quickly. Thanks to increasing regulatory scrutiny and a long-overdue ...
Read More · 7 min read
Share

How to Find Digital Banking Customers Your Risk Team Will Love

Like many industries, banking underwent a massive digital transformation during the Covid-19 pandemic. In April 2020 alone, there was a 200% increase in new mobile banking registrations and an 85% rise in mobile banking traffic. William Demchak, Chairman and CEOof PNC Bank, describes it as a ten-year shift in consumer behavior that occurred in two ...
Read More · 6 min read
Share

How to Run a Successful Identity Marketing Sweepstakes

Sweepstakes campaigns are a great way for marketers to generate leads. According to an analysis by Wishpond, contest email CTRs are 5.5% higher than other emails, and contest landing page conversions are 7.3% higher than typical landing pages. When your sweepstakes is also an identity marketing campaign, you can see even greater success. Why You ...
Read More · 5 min read
Share

New Harris Survey: Teachers’ Plight and How Brands Can Help

When Covid-19  hit, it disrupted families and schools across the United States. Parents were overwhelmed, teachers were displaced, and children had to start learning from home. A year and a half later the pandemic continues to take an unthinkable toll on our communities, creating social, emotional, and academic burdens - especially for students and teachers. ...
Read More · 9 min read
Share

Five Tips From 44 CMOs On Building Trust With Zero-Party Data

Marketers have long relied on third-party data to target and acquire customers, personalize messages, and drive growth. However, those days are numbered. Increased digital privacy concerns are driving investments in new data sources, customer content, and community-building programs.  Data collection and the understanding of customer identity is changing. Marketers are discovering that first-party and zero-party ...
Read More · 7 min read
Share