Offering exclusive discounts to groups like the military, students, or healthcare workers is a tried-and-true way for brands to acquire new customers and earn longtime loyalty. Members of these communities feel recognized and appreciated by these discounts — and 71% report having greater loyalty to brands that offer them exclusive deals.  But in order to ...

Marketers know that targeted campaigns with relevant messaging perform better and drive higher-quality leads. That’s why we use data to segment our audiences and personalize the messaging accordingly.  But not all data is created equal. Third-party data, while valuable for understanding attribution and cross-site analytics, is typically aggregated from many sources and built on inferences. ...

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...

It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...

Omnichannel im Einzelhandel jetzt für Zielgruppenmarketing das auf Communities wie Studenten, Lehrer und mehr abzielt London, U.K. – 21.3. 2024 – SheerID, der Anbieter von Identitätsprüfungen für den Handel, gibt die Einführung von SheerID InStore bekannt. Mit SheerID InStore können Einzelhändler Käufergruppen direkt im Geschäft verifizieren und so gezielt Angebote für Verbraucherstämme wie Studenten, Lehrer ...

Cette nouvelle offre étend la solution de SheerID au retail omnicanal destiné aux communautés de consommateurs à fort potentiel telles que les étudiants, les enseignants, ou les professionnels de santé. Paris, France - 14 mars 2024 - SheerID, leader mondial de la vérification d'identité pour le commerce, annonce le lancement de SheerID InStore. Avec cette nouvelle ...

Low-cost internet access helps close the digital divide in America — but this spring, the Affordable Connectivity Program (ACP), which supported over 22 million households with discounted internet plans, is coming to an end.  According to a survey by Benenson Strategy Group, without these discounted plans, 65% of ACP participants fear losing their job or ...

An earlier version of this piece appeared as a Retail Customer Experience post. Today, customers expect to be able to interact with brands through a variety of channels, whether they be an online marketplace, mobile app, or physical in-store location. Consider these statistics: 65% of consumers expect brands to offer the same level of customer ...

As marketers strategize for 2024 and beyond, it’s critical that they keep their campaigns fresh and look ahead toward upcoming trends. Consumer needs and preferences are always evolving, as is technology, and staying on the cutting edge will help your brand stand out in a crowded marketplace. One tried and true marketing technique is segmentation, ...

Study reveals SheerID customers realized extensive cost-savings and business benefits enabled by SheerID’s identity verification solution PORTLAND, OR — Sept. 21, 2023 — SheerID, the global leader in identity verification for commerce, today announced the findings of a research study it commissioned from Forrester Consulting. The Total Economic Impact™ (TEI) Study measured business  benefits and ...