Top Marketing Strategies for High-Performing Exclusive Offers

Engage your audience with exclusive offers.
Top brands around the world—like SONIC and J.Crew—have found tremendous success using exclusive offers to engage customers. This technique—known as verified, community marketing—works because it targets consumer communities whose members are united by deeply personal traits such as their job, lifestage, or affiliation.  By offering groups such as the military, students, or healthcare workers gated ...
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8 Tips for Engaging Your Community Throughout the Holiday Season

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...
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How to Create an Effective Omnichannel Rewards Strategy

It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...
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How Third-Party Affiliate Verification Undercuts Marketing ROI

Extending an exclusive offer to consumer community groups like teachers or the military is a proven way to acquire new customers, earn their loyalty, and increase their lifetime value. That’s why brands like ASICS and Princess Cruises see significantly higher conversion rates and ROI for these types of marketing programs compared to other campaigns. But ...
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4 Reasons Not to Share Your Verification Data with Affiliates

First-party data is arguably the best data most companies can get their hands on, and when that data is verified as accurate, it’s invaluable. One of the most ideal ways to collect verified, first-party data is through gated, exclusive offers. For example, you can post an exclusive student offer, require students to share their first-party ...
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Why Your Exclusive Offers Need White-Label Verification

Exclusive offers for groups like students, teachers, and the military are a great way to acquire and retain customers. Research shows that more than two in three members of these groups said receiving an exclusive offer would make them try a new brand and be more loyal to it.  But how you verify eligibility for ...
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SheerID führt “SheerID InStore” ein und bietet Einzelhändlern eine digitale Lösung für zugangsbeschränkte Angebote in Geschäften

Omnichannel im Einzelhandel jetzt für Zielgruppenmarketing das auf Communities wie Studenten, Lehrer und mehr abzielt London, U.K. – 21.3. 2024 – SheerID, der Anbieter von Identitätsprüfungen für den Handel, gibt die Einführung von SheerID InStore bekannt. Mit SheerID InStore können Einzelhändler Käufergruppen direkt im Geschäft verifizieren und so gezielt Angebote für Verbraucherstämme wie Studenten, Lehrer ...
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SheerID lance « SheerID InStore », première solution digitale disponible en magasin pour les offres exclusives et les promotions

Cette nouvelle offre étend la solution de SheerID au retail omnicanal destiné aux communautés de consommateurs à fort potentiel telles que les étudiants, les enseignants, ou les professionnels de santé. Paris, France - 14 mars 2024 - SheerID, leader mondial de la vérification d'identité pour le commerce, annonce le lancement de SheerID InStore. Avec cette nouvelle ...
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How Telco Can Retain Low-Income Customers after ACP

Low-cost internet access helps close the digital divide in America — but this spring, the Affordable Connectivity Program (ACP), which supported over 22 million households with discounted internet plans, is coming to an end.  According to a survey by Benenson Strategy Group, without these discounted plans, 65% of ACP participants fear losing their job or ...
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SheerID Launches “SheerID InStore” Providing Retailers First Digital Solution for Gated Offers and Promotions in Physical Stores

The new offering expands SheerID solutions for Omnichannel retail to high-value communities like students, teachers, healthcare professionals and more. London, UK – March 14, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of SheerID InStore. SheerID InStore makes it easy for retailers to verify the eligibility of in-store ...
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