Customer Acquisition

Customer acquisition is a primary focus of any marketing department, but acquiring new customers can be expensive, and it can be difficult to tell which approaches work and which don’t. The cost of customer acquisition is a key metric to weigh against the lifetime value gained from each customer.

Today, brands are turning to customer acquisition strategies like customer loyalty programs or gated, exclusive offers. Creating a gated offer program is a reliable way to bring new customers into your brand. In a recent survey we conducted with Kelton Global , 94% of Americans said they would take advantage of an exclusive offer not available to the general public.

SheerID’s Digital Verification Platform ensures that your exclusive offers are secure, and that the process for verifying customers’ eligibility is quick and easy, which improves long-term customer acquisition.

Learn more about customer acquisition in our report on The State of Customer Acquisition.The report is based on a survey of 150 leaders in customer acquisition across five different consumer-facing industries. It provides insight into the challenges digital marketers face in a noisy marketplace and the customer acquisition strategies they’re using to meet them.

Posts

Bill Schneider June 15, 2020 · 6 min read

Building Consumer Trust: How to Turn Data Privacy into a Marketing Advantage

Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent. Brands that ...

4 Key Takeaways from Adweek Elevate: Commerce

Adweek recently wrapped Elevate: Commerce. The virtual event offers six sessions focused on how marketers can effectively respond to the most pressing issues they face in today’s rapidly evolving economy, particularly in the wake of the coronavirus health crisis. Here are four great pieces of advice we took away: 01 Prioritize the Health of Customer ...

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May 29, 2020 · 3 min read

CommerceNext Webinar Recap: 4 Ways That Retailers Can Adapt During COVID-19

The pandemic has led nearly every brand to make some kind of operational changes or strategic shifts. It’s also created widespread economic uncertainty that has radically reduced consumer spending, and retailers feel it. To help marketers respond more effectively, CommerceNext hosted a webinar highlighting ways that leading retailers are using AI, consumer data, and personalization ...

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Karra Hendrix April 24, 2020 · 2 min read

Doctors Are Fighting the Pandemic. Here’s How Brands Can Help.

Doctors are one of the consumer communities that have been hardest hit by COVID-19. They are working long hours on the front line, fighting to save people’s lives while exposing themselves—and their families—to infection. It’s no wonder more than 70% of frontline healthcare workers are experiencing psychological distress. Communities everywhere are expressing their support. Even ...

5 Steps to Ensure the Success of Your Personalized Offer

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale. Targus, ...

How to Engage and Support Customers in Uncertain Times

A concerned woman rests her head on her hands while she looks at her phone.

The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...

Top 3 Personalized Promotions for Teachers

A female teacher uses a game she purchased with a personalized promotion to instruct a young girl.

If you’re not marketing to teachers with a personalized promotion, you should be. Research by Agile revealed that teachers: Love personalized promotions. Ninety-five percent of teachers would take advantage of one. Promote brands that reward them. Seventy-one percent of teachers who receive a personalized offer would tell a colleague about it. Want personalized promotions on ...

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Bill Schneider December 13, 2019 · 6 min read

Why Your Segmentation Strategy is Costing You Money

A female marketer in front of her laptop, concerned about the rising cost of her segmentation strategy.

Consumers crave a genuine connection with the companies they shop with. In fact, 91% of consumers report they are more likely to shop with brands that provide relevant offers, which is why marketers provide them. But there’s a problem: using traditional segmentation strategies to deliver personalized marketing is failing. Consumers don’t like the insidious approaches brands ...

4 Ways to Create Customer Loyalty… without Slashing Prices

Every brand wants greater customer loyalty, and many have built rewards programs with that goal in mind. Most rewards programs offer a monetary incentive—loyalty points that add up to a discount or a gift card. But what if that isn’t your brand’s thing? No sweat—here are four ways that you can create customer loyalty that ...

How SheerID and Salesforce Commerce Cloud Makes B2C Customer Acquisition Easy

Two colleagues at a work station happy about using SheerID and Salesforce Commerce Cloud to boost B2C customer acquisition.

Retailers looking to increase B2C customer acquisition have something new to cheer about: SheerID is now member of the Salesforce Commerce Cloud Partner Marketplace. This means retailers who use Salesforce Commerce Cloud can now more easily use SheerID’s Digital Verification Platform to incorporate gated, exclusive offers into their marketing and sales efforts. SheerID’s integration ...

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Customer Acquisition

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