Doctors Are Fighting the Pandemic. Here’s How Brands Can Help.

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Doctors are one of the consumer communities that have been hardest hit by COVID-19. They are working long hours on the front line, fighting to save people’s lives while exposing themselves—and their families—to infection. It’s no wonder more than 70% of frontline healthcare workers are experiencing psychological distress.  Communities everywhere are expressing their support. Even ...
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SheerID CEO in MarTech Advisor: Why Telecom Brands Are Taking a New Approach to Personalized Marketing

Marketers continue to search for the best way to create a lasting connection with consumers. And identity marketing, a new form of personalized marketing, is rising to the top.  Especially now, during these uncertain times, consumers are paying close attention to how brands are engaging with them. Quality communication is far more important than quantity.  ...
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How to Engage and Support Customers in Uncertain Times

A concerned woman rests her head on her hands while she looks at her phone.
The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...
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Top 3 Personalized Promotions for Teachers

A female teacher uses a game she purchased with a personalized promotion to instruct a young girl.
If you’re not marketing to teachers with a personalized promotion, you should be. Research by Agile revealed that teachers: Love personalized promotions. Ninety-five percent of teachers would take advantage of one.  Promote brands that reward them. Seventy-one percent of teachers who receive a personalized offer would tell a colleague about it. Want personalized promotions on ...
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Happy Holidays from SheerID

Two snowman with a wish for happy holidays from SheerID.
A message from Jake Weatherly, CEO of SheerID As I reflect on the end of 2019 (it’s hard to believe it’s here!), I wanted to take a moment to thank all of the valued customers, employees, and investors that make SheerID great.  Earlier in the year, my wife, three boys, and I moved to our ...
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7 Reasons You Should Be Marketing to Teachers

A male teacher in a classroom with young students, happily sharing the school supplies he bought from a company that was marketing to teachers with a teacher discount.
If you’re not marketing to teachers, you’re missing out. The US has 4 million K-12 teachers, and they’re spending $1.7 billion of their own money on classroom supplies alone.  Recent research provides new insight into teachers’ spending and shopping habits and reveals why marketing to teachers is both smart and lucrative for brands. 01 Teachers ...
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The 5 W’s (and 1 H) of Marketing to College Students

College students standing in a line covering their faces with cut outs of chat bubbles.
Millennials are so 10 minutes ago. The new hot segment that digital marketers are focusing on? Young college students. And for good reason. By 2020, Gen Z consumers will make up 40% of the US population. So how can you add marketing to college students to your customer acquisition strategy? Here’s what you need to ...
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Why Marketing to Nurses is a Smart Customer Acquisition Strategy

A photo of a smiling nurse. Marketing to nurses with exclusive offers is a great way to boost customer acquisition and loyalty.
Many marketers use a buyer’s online activity to personalize their marketing, but it’s no longer enough. Responding to clicks and searches shows you understand someone’s interests, but to create true and lasting connections, you need to engage buyers based on something far more personal -- their identity. This next wave of personalization calls for targeting ...
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Pandora Targets Streaming Media’s Next Hot Segment: The Military

A smiling soldier listens to Pandora. The streaming media company is acquiring loyal subscribers by marketing to the military with exclusive discounts on their premium plan.
Streaming media companies understand the power of marketing to students. Leading brands like Tidal, YouTube, SoundCloud, and now Pandora are using student discounts to attract younger customers and motivate freemium users to convert to paid subscribers. But students aren’t the only coveted demographic in the subscription economy. Marketing to the military also has great potential. ...
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How Retailers Can Stand Out in a Noisy Marketplace

A shopping mall filled with people. Retailers greatest customer acquisition challenge is standing out from their competitors.
It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...
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