Personalized Marketing
Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.
To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).
Posts
7 Reasons You Should Be Marketing to Teachers
The 5 W’s (and 1 H) of Marketing to College Students
Answer Forrester’s Call for Authenticity with Personalized Marketing
Hook New Subscribers With 3 Exclusive Promotions
Why Marketing to Nurses is a Smart Customer Acquisition Strategy
Pandora Targets Streaming Media’s Next Hot Segment: The Military
3 Reasons Why Marketing to Gen Z Students is Good for OTTs
How Retailers Can Stand Out in a Noisy Marketplace
Who’s in the Box? Engaging Your Subscribers Through Personalization
Press
Top Brands Celebrate Teachers During National Teacher Appreciation Month
SheerID partners with companies who are offering a special teacher appreciation discount exclusive to educators for the month of May. Portland, OR — MAY 1, 2019 — As part of Teacher Appreciation Week, SheerID is partnering with companies to recognize the six million teachers and administrators across the United States who are dedicating their time, […]