Targeted Marketing Strategy and Discount News

This piece is an updated version of a post that originally appeared in Forbes. It is now common to tout the importance of collecting permissioned data. This information, which consumers knowingly and proactively provide brands in exchange for value, powers privacy-safe marketing strategies and is generally more accurate than probabilistic, often cobbled-together third-party datasets. But ...

Marketers face a host of challenges. To drive meaningful results, you need to be able to precisely target key audiences, scale programs quickly, and collect and leverage high quality customer data, just to name a few.  The martech space is littered with more than 14,000 solutions to help. Some support your goals, while others may ...

Partnering with other brands offers countless opportunities to drive growth. You can: Partner with brands to give members exclusive perks, like American Express did for card holders attending Coachella. Acquire new customers by offering exclusive discounts to employees of companies, like Verizon does through its Verizon at Work program.  Integrate your loyalty program with other ...

This article was first published in 2017 but has been updated several times to reflect new research and product advancements.   Leading brands from Nike to YouTube to Pvolve extend special discounts to college students for good reason: student offers are a proven tactic to acquire customers and build brand loyalty with a lucrative new ...

Let’s start with what we know.  Acquiring new customers is hard. You need an offer a prospect finds compelling enough to convert.  Retaining customers is even harder. You need to re-engage them with “value exchanges” that feel meaningful and relevant at every touchpoint. Personalized marketing can drive conversions and loyalty, but personalization requires accurate and […]

At SheerID, we’re passionate about empowering our customers to achieve their goals and connect with their audiences in meaningful ways. Our customers inspire us daily with their creativity and impact, and we’re proud to play a part in their success. To highlight their achievements and share inspiration, we’re thrilled to present the second annual ‘Best […]

Offering exclusive discounts to groups like the military, students, or healthcare workers is a tried-and-true way for brands to acquire new customers and earn longtime loyalty. Members of these communities feel recognized and appreciated by these discounts — and 71% report having greater loyalty to brands that offer them exclusive deals.  But in order to ...

Marketers know that targeted campaigns with relevant messaging perform better and drive higher-quality leads. That’s why we use data to segment our audiences and personalize the messaging accordingly.  But not all data is created equal. Third-party data, while valuable for understanding attribution and cross-site analytics, is typically aggregated from many sources and built on inferences. ...

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...