Targeted Marketing Strategy and Discount News

This article was first published in 2017 but has been updated several times to reflect new research and product advancements.   Leading brands from Nike to YouTube to Pvolve extend special discounts to college students for good reason: student offers are a proven tactic to acquire customers and build brand loyalty with a lucrative new ...

Let’s start with what we know.  Acquiring new customers is hard. You need an offer a prospect finds compelling enough to convert.  Retaining customers is even harder. You need to re-engage them with “value exchanges” that feel meaningful and relevant at every touchpoint. Personalized marketing can drive conversions and loyalty, but personalization requires accurate and […]

At SheerID, we’re passionate about empowering our customers to achieve their goals and connect with their audiences in meaningful ways. Our customers inspire us daily with their creativity and impact, and we’re proud to play a part in their success. To highlight their achievements and share inspiration, we’re thrilled to present the second annual ‘Best […]

Offering exclusive discounts to groups like the military, students, or healthcare workers is a tried-and-true way for brands to acquire new customers and earn longtime loyalty. Members of these communities feel recognized and appreciated by these discounts — and 71% report having greater loyalty to brands that offer them exclusive deals.  But in order to ...

Marketers know that targeted campaigns with relevant messaging perform better and drive higher-quality leads. That’s why we use data to segment our audiences and personalize the messaging accordingly.  But not all data is created equal. Third-party data, while valuable for understanding attribution and cross-site analytics, is typically aggregated from many sources and built on inferences. ...

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...

It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...

Exclusive offers for groups like students, teachers, and the military are a great way to acquire and retain customers. Research shows that more than two in three members of these groups said receiving an exclusive offer would make them try a new brand and be more loyal to it.  But how you verify eligibility for ...

Creating marketing miracles requires more than just wishful thinking. You’ve carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...