How to Pick the Right Solution to Promote Your Gated Offer

Creating marketing miracles requires more than just wishful thinking. You’ve carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...
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How Telco Can Retain Low-Income Customers after ACP

Low-cost internet access helps close the digital divide in America — but this spring, the Affordable Connectivity Program (ACP), which supported over 22 million households with discounted internet plans, is coming to an end.  According to a survey by Benenson Strategy Group, without these discounted plans, 65% of ACP participants fear losing their job or ...
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How to Create an Effective Omnichannel Rewards Strategy

It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...
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How to Pick the Right Consumer Community for Your Brand

Marketing to consumer communities is a highly effective tactic.
Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...
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Marketing to Generation Z

Learn how to effectively market to Gen Z.
Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...
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6 Tips for Choosing the Best Student Verification Solution

Three students gathered outdoors around a laptop discussing worldwide student verification.
Personalized student offers are a powerful way to reach Gen Zers around the world. But for your programs to succeed, you need an effective form of student verification. In a previous blog, 6 Obstacles to Launching a Worldwide Student Offer, we outlined the challenges that make worldwide student verification difficult. In today’s post, we look ...
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How to Market to Seniors

The senior community is a lucrative one for brands to target.
This article was originally published in 2018, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to seniors has not! The senior citizen segment is made up of over 50 million people in the US alone. ...
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8 Tips for Choosing the Right Customer Verification Software

A young woman on the street using customer verification software on her mobile phone to redeem a personalized offer.
Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...
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How Top Brands Use Market Segmentation to Reach Customers

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This article was originally published in 2020, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the need for marketing segmentation has not!  A famous American editor once said, “I cannot give you the formula for success, but I can give you ...
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Defining Customer Loyalty – Plus Tips & Loyalty Marketing Solutions

Learn how to build enduring customer loyalty.
Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...
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