Global Identity Verification Platform adds key new customers including Frasers Group and Lufthansa, wins multiple industry innovation awards, joins MACH Alliance, and continues international expansion in the new year. Portland, OR – Jan. 30, 2024 – SheerID, the global leader in identity verification for commerce, is celebrating record-breaking revenue growth of 273% in EMEA, signing ...

The original version of this piece appeared as a Global Cosmetic Industry post. The holiday season is one of the most important times for retailers, especially beauty brands that can offer fun seasonal products and tempting stocking stuffers. But with all this opportunity also comes intense competition. To stand out, beauty retailers should invest in […]

J.Crew, L.L. Bean, and M·A·C Cosmetics are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR — December 5, 2023 — SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, […]

Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...

Oregon Entrepreneurs Network announced the winners in the 2023 OEN Entrepreneurship Awards at an evening awards with the theme “An Evening in Three Acts” on November 16, 2023.  This year, OEN changed the format from a dinner to an awards ceremony reminiscent of the Oscars. The event took place at Portland Center Stage – The […]

The original version of this piece appeared as a Total Retail post. The holiday shopping season is a crucial time for retailers, but capturing consumer attention can be challenging. Prices and competition are high, and with many consumers starting their shopping earlier than normal this year, retailers need to act fast. One technique retailers are […]

L.L. Bean, Princess Cruises, Michaels, The North Face, and Whirlpool are among many brands celebrating active military, veterans, and their families with these amazing deals Portland, OR—November 7, 2023— SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, has partnered with more than 50 brands that […]

The days of growing a business by acquiring new customers as cheaply as possible are over. True profitability will only come when you do the hard analysis to identify your best customers, serve them incredibly well, and ignore the rest. This is the path to maximize the value they bring to your company.  So says ...

In today's digital age, fraud poses a substantial threat for all brands offering high-value promotional offers. Advanced fraudulent activities on promotions, including identity scams, are becoming increasingly common. In fact, promotion fraud represented 1.2% of US retail revenue totaling $89 billion in 2021, according to a survey from Ekata, and it is currently ranked as ...