The biggest hurdle when offering student discounts is verifying that each customer who redeems the discount is currently enrolled in college.
With the SheerID student verification solution in place, you can openly market to college students and be confident that your discounts and special offers are protected.
YOUR CUSTOMER ELIGIBILITY WILL BE VERIFIED
YOUR SHOPPING CART PROCESS WILL NOT BE INTERRUPTED
FRAUD IS VIRTUALLY ELIMINATED
ONLINE, IN-STORE, AND MOBILE OPTIONS AVAILABLE
IT ALL HAPPENS IN A FRACTION OF A SECOND
The SheerID student verification solution integrates into any part of your web site (or we can host it for you) and verifies students instantly and transparently. Eligible students won’t notice they were verified, and your shopping cart doesn’t have to change.
SheerID’s platform acts as a bridge between your web site, POS system, or mobile app, and any database. As that bridge, SheerID verifies if a customer qualifies for your discount or special offer. It all happens in a fraction of a second.
Using the same database that the federal government uses to confirm financial aid eligibility, with SheerID, you can verify 21 million college students with one simple, instant, pre-purchase solution. SheerID can also verify incoming freshman.
21 million currently enrolled college students have a spending power of $417 billion. College students are everything a business is looking for in a new customer:
PURCHASING POWER ANNUALLY
OF THEIR PURCHASES ARE MADE ONLINE
In our recent survey, we talked to nearly 400 college students about shopping online, marketing, and student discounts. Here’s what they told us:
OF COLLEGE STUDENTS WANT TO RECEIVE EMAILS ABOUT STUDENT DISCOUNTS.
SAID THAT STORES SHOULD POST THEIR STUDENT DISCOUNTS PROMINENTLY ON THEIR WEB SITES.
SAID THAT RETAILERS SHOULD REACH THEM THROUGH TWITTER AND FACEBOOK.
SAY THAT ON-CAMPUS MARKETING IS THE WAY TO REACH THEM.
OF STUDENTS SAY A 20% DISCOUNT WILL GET THEIR ATTENTION.
For information on how college students are using student discounts and shopping online, we went straight to the source. This video was made for SheerID by a team of college students at the University of Oregon using SheerID’s survey results and man-on-the-street interviews to provide retailers with an inside peek at the secret lives of student shoppers.
To get more statistics on students’ shopping behavior, contact us for the full results of SheerID’s college student surveys.
Support these companies when you shop. Thank them for giving college students a break.
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Given the size of the college student market, the strength of their buying power, and the changing profile of what an "average college student" really is, a brand can't afford to pass on the student segment. Marketing to students doesn't have to be hard. Read this white paper to get tips on how to reach college students and gain insights into student buying behaviors.