Identity-based offers see high conversion rates because they create a strong emotional connection with customers. Consumer communities share the offers at high rates, too, which amplifies your campaign and lowers acquisition costs. Digital verification protects your margins for even greater ROI.
How Gated Offers Work
1. Create
Build an exclusive offer directly in your ecommerce flow and gate it with SheerID.
2. Verify
Instantly verify a customer's eligibility using SheerID's network of 200K+ authoritative data sources.
3. Convert & Retain
See your conversion rates skyrocket and nurture customer loyalty with the verification data you retain.
See How Easy It Is to Create a Gated Offer
Gated Offers Create Emotional Bonds That Drive CLV
When you give a gated offer to a group like students or teachers, you reward the communities they belong to, which makes them feel special and drives them to buy from you, again and again. Research shows that 67% of consumers would use a gated offer to try a new brand, and 70% of consumers are more loyal to brands that give them a gated offer.
This exchange with consumers is called identity marketing, and you can use it to engage hundreds of communities united by identity attributes like their profession or life stage.
Run Campaigns that Deliver High ROI
Drive 3x Conversions
Gated offers verified by SheerID see 3x higher conversions than average marketing campaigns.
Create Viral Offers
8 in 10 consumers would share a gated offer with other members of their community.
Protect Your Margins
Verifying eligibility for a gated offer keeps it exclusive and prevents discount abuse.
The Benefits of Using SheerID to Verify Gated Offers
Instant Verification Through a White Label Platform
- Instantly verify customers as a seamless step in your purchase process using 200K+ authoritative data sources and AI and ML.
- Create a custom, branded offer seamlessly integrated with your ecommerce flow. Consumers never create a separate account for verification.
Conversion Optimization
- Use SMS and email re-engagement to convert more verified customers.
- Offer consolation deals to engaged consumers.
- Use A/B testing to fine tune your promotional strategy.
- Review built-in reports to monitor ROI and measure growth.
Full Data Ownership, Made Easy
- Own all the zero party data you collect through the verification process and use it to re-engage customers and nurture their loyalty.
- Drive future campaign success by seamlessly integrating verification data quickly into any martech stack with DataConnectors.
Marketing Resources
Leverage our Marketing Hub to:
- Explore our partners’ Marketing Agency packages and Audience Targeting services.
- Learn marketing best practices, post on SheerID Shoppers, be included in SheerID PR, and more.
Global Reach
- Launch programs in multiple regions throughout the world.
- Leverage multi-language support to give customers a more user-friendly verification experience.
- Use SMS engagement in markets around the world.
Enterprise Security and Fraud Protection
Add the following security controls and data retention rules to reduce risk even further:
- SSO integration to ensure your campaign meets your security standards.
- Customized data retention rules to establish how long data is kept.
- Third-party consortium checks to identify fraud risk before it happens.
- Custom fraud rules to tighten or loosen fraud checks.
- Email and SMS fraud loops for even greater protection.
Speed and Autonomy
Leverage MySheerID, our self-service portal, to easily create a gated offer for a consumer community, and customize the look and feel of verification experiences for your brand. With MySheerID you can:
- Launch an identity marketing program.
- Monitor and optimize your campaigns.
- Make changes to your configuration in minutes.
Why Brands Choose SheerID for Gated Offers
"Partnering with SheerID has given us a powerful new way to capture and retain our ideal customer segment"
Cheri Davies
Senior Director of Acquisition Marketing
Differentiate Your Brand
Giving a personalized offer to a consumer community expresses high regard for its members and makes your brand stand out in their eyes. Verifying their eligibility for your offer creates a reciprocal exchange of value that builds trust, which makes your campaigns more effective and leads to greater customer loyalty.
“Our campaigns to first responders and medical workers drove short-term revenue and expanded our overall customer base.”
Matt Gehring
SVP of Growth
Grow Customer Lifetime Value
Honoring a customers’ identity with a personalized offer launches a deeper brand relationship because it makes them feel special. SheerID gives you zero-party data you can use to turn a customer’s first purchase into a lifelong engagement, and integrating SheerID into your loyalty program makes nurturing them even easier.
“Integrating our senior, teacher, and military personalized offers into our rewards program has helped us more deeply engage some of our best customers.”
Steve Carlotti
Executive Vice President of Marketing of Michael's
Create Highly Secure and Appealing Offers
Discount abuse can be as high as 35%. Digital verification ensures only eligible customers can redeem your offer, which prevents revenue leakage and increases your margin. And when customers see your offer is truly exclusive, it increases the offer’s value and underscores your intent to launch a genuine relationship with them.
"We had identified a number of pockets of fraud, and when we implemented SheerID, they quickly disappeared."
Randy Gross
Chief Information Officer CompTIA
