Comcast partnered with Amazon Music to create a compelling offer for students and gated it with SheerID to ensure it was reaching the right audience. The program:
Launch a brand relationship with consumers during an important life stage
The average American moves 11.7 times in their lifetime, often coinciding with other milestones like a new job, growing family, financial independence, and much more. With big life changes come new needs, which is why $310B in total retail spending occurs within a year of a move.
New movers and recent home buyers purchase everything from appliances, furniture, home security, internet service, and more. Win their business with an exclusive digital offer that can only be redeemed by recent movers.
people in the US moved in 2021
Of US moves occur between May - August
average spend on furniture, appliances, and repairs during the first year after buying a new home
How SheerID Helps You Acquire Customers
Promote Through Digital Channels
Marketing to new movers is a strategy that has seen proven success across many industries. But it’s usually done through direct mail campaigns that can be easy to misplace and difficult to track.
New Movers Verification enables brands to digitally promote their offer and keep it exclusive by instantly verifying a customer’s eligibility. This makes redemption easy and gives you more control over how coupon codes are used.
Drive High Value Purchases
People who move spend an average of $10,000 within the first year of buying a new home. Generous offers can encourage big purchases, but they can also lead to discount abuse, especially if you use coupon codes that can be easily shared and used by customers who would normally pay full price.
SheerID secures your offer by digitally verifying a person’s new mover status. Customers complete a simple form embedded in your brand’s purchase process, and SheerID instantly confirms their eligibility. This protects your margins and makes the offer even more appealing by keeping it truly exclusive.
Foster Ongoing Engagement
The new movers community is prime for purchasing as they furnish, repair, and equip their new home with all the essentials. Gated offers for new movers enables you to gain marketing consent to nurture a long term customer relationship.
How Top Brands are Using SheerID for Identity Marketing
Rothy’s Devoted Fans Drive Revenue
When the pandemic hit, Rothy’s asked its customers how it could best respond.
They said Rothy’s should offer its teacher discount to nurses and other frontline workers, so the company did.
Listening to its loyal customers paid off. Adding these groups to Rothy’s program grew its revenue by 60%.
NFL Sunday Ticket Scores Lifelong Fans
DIRECTV’s NFL Sunday Ticket has been winning student subscribers with an exclusive 75% discount on its streaming service. Using SheerID to prevent discount abuse gave the sports brand the confidence to run a big, “4th-and-long” campaign. The program scored big, resulting in a: