Zero-party data is personal information a customer shares directly with you. It’s the most accurate and valuable data you can have because it comes straight from your audience and explicitly indicates their desire to engage with your brand.
Make it something your consumer community would find appealing, like an exclusive discount, free perk, or VIP experience.
Ask customers to provide basic information like their email address, and use SheerID to digitally verify they belong to the group you’re targeting.
Re-engage customers with campaigns that continue rewarding their community with special offers.