What are customer loyalty programs? A customer loyalty program is a rewards program offered by a company to customers who regularly make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or advance released products. Most brands today are implementing customer loyalty programs, because adding a customer loyalty program has been shown ...

Every brand says they put customers first, but Zappos means it. While many companies force customers through a labyrinth of obstacles to reach a customer service representative, Zappos displays its phone number on every web page, avoids the use of phone trees, and answers calls in less than a minute. And now the brand that ...

During our webinar “7 Ways to Honor the Military and Drive Revenue in 2019,” we discussed why marketing to military members with gated, exclusive offers is good for the community and good for business. Here are the top three takeaways: 01  Go Beyond Active Duty Include more than active military members in your offer. Of ...

Sleep is the new commodity, and it’s booming. According to Digiday, the online mattress category has swelled to 150 players, and the global mattress market is expected to reach $43 billion by 2024. In a space this saturated, the pressure is on for both incumbent brands and new entrants to rise above the noise. For ...

It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...

Members of the armed services make great sacrifices for our country. National Military Appreciation Month is celebrated every May, and it’s an excellent time to recognize service members’ commitment and courage, and show appreciation for the families who support them at home and abroad. So how do you honor members of the military in a ...

For more than a century, Converse has been dedicated to self-expression and storytelling. The iconic brand, known for footwear that bears its hallmark star insignia, believes that what people wear defines sport, street, and creative culture. One of the brand’s goals is to help customers create an authentic style simply by being themselves. For example, ...

American Giant is a fast-growing start-up in the highly competitive apparel market. Their high-quality, American-made clothing was a stark contrast to “fast fashion”—imported clothing that valued brand recognition over quality—but the company's commitment to style and durability found an audience and put them on the map. American Giant had a lean marketing team who knew ...

Three major trends will affect the ROI of your marketing promotions in 2019. Here’s what’s coming—and tips for how digital marketers like you should respond to make it a banner year. #1  What’s Out: Third-Party Data that Poses Privacy Risks Marketers faced some big challenges in 2018, and data privacy was at the center of ...

Digital marketers are struggling to win new customers. Compared to a year ago, eight in ten report feeling under greater pressure to meet acquisition and revenue goals. And it’s even worse in the travel industry, where 97% of marketing program owners are feeling the strain. Differentiation is marketers biggest and most exasperating challenge. Forty percent say ...