SheerID, the only instant online student verification provider, shares advice for how to reach college students this back to school season, with the help of four industry experts. SheerID went straight to the source and asked college students how and where companies should market their student discounts.

As summer winds down and the first day of the fall semester draws near, many college students and their families turn their attention to back to school shopping. Students who are looking to stretch their dollars this back to school season can take their pick from a wide variety of special offers including cash back, exclusive discounts, free shipping, and free gifts with purchase on everything from electronics to apparel.

According to a recent study by SheerID, 52% of college students buy their academic software in the college bookstore or through their college IT department. Only 34% of college students surveyed shop online for academic software, a surprisingly low percentage considering the advantages to purchasing software online.

Today SheerID announced the integration of its unique instant verification API with the popular e-commerce platform, Magento ™. For the first time ever, retailers who use a Magento™ powered e-commerce platform will be able to protect their targeted discounts by using SheerID’s verification plug-in to confirm that customers qualify for special offers like military or student discounts.