Affiliate-based marketing is popular, and it’s easy to see why. In exchange for a commission, affiliates promote brand offers. It’s a win-win, right? The answer is “It depends.”  When it comes to delivering personalized offers to consumer communities such as students, teachers, healthcare workers, or the military, the affiliate-centric marketplace verification model can be a ...

Identity marketing is a rapidly emerging form of personalized marketing that many brands are beginning to use. It involves using personalized offers to engage consumer communities like students or teachers, based on their deep-seated identity attributes; however, most marketers don’t understand the importance of customer verification to make this form of personalization succeed. How Identity ...

Marketing to students can be a lucrative strategy for financial services organizations. In the US alone, college students have $574 billion in spending power. And capturing their business early can pay off. Research shows that college students have a 10-year customer life cycle.  What college students often don’t have, however, is a FICO score or credit ...

Student discount abuse is rampant—as high as 35% with some brands. That can be devastating for brands that use student discounts to attract and nurture new customers. CompTIA experienced this damage firsthand when it realized fraudsters were ripping off their student discounts and reselling them. To stop the discount abuse, the organization used digital verification—and reaped ...

Traditional marketing tactics, like universal discounts and segmentation, aren’t working like they used to. This fact is particularly apparent in the hospitality industry, where consumers show more loyalty to price than they do to brands, and where universal discounts have completely taken over. Brands like Expedia are trying a new approach: personalized offers. Expedia's personalized ...

Purple needed a customer acquisition strategy that would help it stand out from the crowd. The company had a revolutionary product—a mattress developed by world-class innovators of comfort technology. But it was also competing with 200 other mattress brands for the attention of consumers.  The solution? Marketing to the military with a gated, personalized offer. ...

Barnes & Noble knows that teachers love to read and are committed to sharing that love with their students. That’s why it created the Barnes & Noble Educators program giving teachers special offers and discounts. But when the company first launched the program, it used a manual process for teacher verification. This was time-consuming and left ...

Gen Z is a highly coveted audience, and smart brands are doing everything they can to capture their attention. Comcast developed a creative way to market to college students that leverages the best of what they, and other media companies, have to offer. This new approach maintains Comcast's profit margins and it’s working like gangbusters. ...

Madewell, the J. Crew subsidiary known for everything denim, has always implemented good customer loyalty marketing. When shoppers join Madewell Insider, they receive a treasure trove of benefits. These include a birthday gift, free shipping and handling, free returns, free leather and denim personalization, and more. Madewell also treats its key customer groups well. The ...

Smart marketers have their eyes on college students. And who wouldn’t? Gen Z is the largest generation to date and will account for 40% of all US consumers by 2020. They’re forming their brand preferences and know exactly what they want: data privacy, personalized experiences, and social responsibility. UK-based Huel, maker of the meal replacement ...