This piece originally appeared as a Retail Touchpoints post. Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. ...

This piece originally appeared as a Spiceworks post. As marketers stare at the eventual demise of third-party cookies, they are looking at zero-party data as an alternative. But how do they convince customers that sharing their valuable data is worth it? Here, Jake Weatherly, CEO, SheerID, uncovers three ways marketers can incentivize consumers to share ...

As a member of the MACH Alliance, SheerID will work closely with other members and the community to support open, best-of-breed technology ecosystems to develop composable digital experiences for modern commerce  Portland, OR—May 17, 2023— SheerID, the global leader in identity marketing, today announced it has joined the MACH Alliance, a not-for-profit industry body dedicated […]

This piece originally appeared as a TotalRetail post. Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the ...

This piece originally appeared as a TotalRetail post. When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of ...

This piece originally appeared as a TotalRetail post. Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information ...

This piece originally appeared as a TotalRetail post. Much of the conversation about how marketers can collect, harness and effectively use zero-party data focuses on brands, which struggle to gather it, or information consumers proactively provide, because businesses rarely maintain direct relationships with customers at scale. Retailers face an entirely different challenge: an abundance of ...

Portland, OR—May 9, 2023—SheerID, the global leader in identity marketing, has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May 16, 2023, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating […]

Aveda, Madewell, and NBC Sports Next are among many brands celebrating students with these amazing deals Portland, OR—May 9, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of students in celebration of graduations happening around the world in May and […]

Billabong, Safety 1st, and Sleep Number are among many brands celebrating healthcare professionals with these amazing deals Portland, OR—May 2, 2023— SheerID, the global leader in identity marketing, has partnered with more than 25 brands that have made exclusive discounts available to millions of nurses and other health care workers to honor and thank them […]