Marketing to College Students

Marketing to college students can be tricky, but with 21 million currently enrolled students who have $560 billion in spending power and a lifetime of potential brand loyalty ahead of them, the rewards can be huge. With SheerID’s college student verification, you can offer discounts to college students at every step in their educational journey and be sure that your promotions are protected against fraud.

To learn more about the power of marketing to college students, read our related blog posts or check out our white paper on Marketing to Millennials.

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SheerID January 28, 2021 · 3 min read

College Marketing Trends from Refuel Agency That Will Win Gen Z Customers in 2021

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...
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